{"id":4534,"date":"2024-02-23T09:11:07","date_gmt":"2024-02-23T08:11:07","guid":{"rendered":"https:\/\/exafutures.com\/case_studies_1"},"modified":"2024-04-05T15:32:09","modified_gmt":"2024-04-05T14:32:09","slug":"prospettivaterra","status":"publish","type":"page","link":"https:\/\/exafutures.com\/en\/prospettivaterra","title":{"rendered":"Prospettiva Terra &#8211; Case History"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;125px&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_empty_space height=&#8221;75px&#8221;][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; content_placement=&#8221;middle&#8221; thb_shape_divider=&#8221;true&#8221; thb_divider_position=&#8221;bottom&#8221; thb_divider_height=&#8221;200&#8243; thb_divider_color=&#8221;#264440&#8243; divider_shape=&#8221;waves_v4&#8243;][vc_column width=&#8221;1\/2&#8243;]\t<div id=\"thb-autotype-20\" class=\"thb-autotype \">\n\t\t<h1 style=\"text-align: left;\"><div class=\"thb-autotype-entry\" data-thb-loop=\"\" data-strings=\"[&quot;Prospettiva Terra&quot;]\" data-speed=\"50\"><\/div><\/h1>\t\t\t\t<style>\n\t\t\t#thb-autotype-20 .thb-autotype-entry {\n\t\t\t\tcolor: #0a0a0a;\n\t\t\t}\n\t\t<\/style>\n\t\t\t<\/div>\n\n\t\t<div id=\"thb-autotype-89\" class=\"thb-autotype \">\n\t\t<h3 style=\"text-align: left;\"><div class=\"thb-autotype-entry\" data-thb-loop=\"\" data-strings=\"[&quot;It is time to change perspective.&quot;]\" data-speed=\"70\"><\/div><\/h3>\t\t\t\t<style>\n\t\t\t#thb-autotype-89 .thb-autotype-entry {\n\t\t\t\tcolor: #0a0a0a;\n\t\t\t}\n\t\t<\/style>\n\t\t\t<\/div>\n\n\t[vc_btn title=&#8221;Visit the website&#8221; style=&#8221;3d&#8221; shape=&#8221;round&#8221; color=&#8221;success&#8221; align=&#8221;left&#8221; css_animation=&#8221;bounceInUp&#8221; link=&#8221;url:https%3A%2F%2Fprospettivaterra.com%2Fit|title:Prospettiva%20Terra|target:_blank&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;dividersmobile&#8221;][vc_column_text animation=&#8221;animation right-to-left&#8221; css=&#8221;.vc_custom_1712326431242{padding-top: 40px !important;}&#8221;]\n<p style=\"font-size: 15px; text-align: right; color: white;\"><strong>Client and Partners<br \/>\n<\/strong><a style=\"color: white; text-decoration: underline;\" href=\"https:\/\/omnicommediagroup.com\/\">Omnicom<\/a>, <a style=\"color: white; text-decoration: underline;\" href=\"https:\/\/www.pnat.net\/\">PNAT<\/a> &amp; <a style=\"color: white; text-decoration: underline;\" href=\"https:\/\/redjointfilm.net\/\">Red Joint Film<\/a><br \/>\n<strong>Year<br \/>\n<\/strong>2024<br \/>\n<strong>Solution<br \/>\n<\/strong>Experience Design &#8211; Content Design &#8211; Front-End Development<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_empty_space height=&#8221;75px&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;textmobile&#8221;][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;]\t<div id=\"thb-highlighttype-6aa094e9c7d65\" class=\"thb-highlighttype thb-highlight-hover  animation right-to-left\">\n\t\t\n<h3>Changing <span class=\"thb-highlight\">perspective<\/span> for the good of the planet<\/h3>\n\n\t\t<style>\n\t\t\t\t\t\t\t#thb-highlighttype-6aa094e9c7d65.thb-highlighttype {\n\t\t\t\t\tcolor: #000000;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t#thb-highlighttype-6aa094e9c7d65.thb-highlighttype .thb-highlight {\n\t\t\t\t\tbackground-image: linear-gradient( #9fc131,  #9fc131);\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t#thb-highlighttype-6aa094e9c7d65.thb-highlighttype .thb-highlight {\n\t\t\t\t\tbackground-size: 0% 30%;\n\t\t\t\t}\n\t\t\t\t\t<\/style>\n\n\t<\/div>\n\n\t[vc_column_text animation=&#8221;animation right-to-left&#8221;]Prospettiva Terra is a non-profit project created by companies that have decided to tackle global warming together through technology and science for a truly sustainable future.<\/p>\n<p>The first initiative involves the installation of 300 IoT-Internet of Things sensors on the trees of BAM &#8211; Biblioteca degli Alberi in Milan, developed by Stefano Mancuso and Pnat (a spin-off of the University of Florence). These sensors will allow a series of real-time information to be collected on the plants, from their state of health to the benefits they produce for the community.<\/p>\n<p>Scientific curator and co-founder of the project is <strong><a href=\"https:\/\/it.wikipedia.org\/wiki\/Stefano_Mancuso\">Stefano Mancuso<\/a><\/strong>, academic, founder of plant neurobiology and populariser.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;blackvideo&#8221;][vc_column_text]\n<div class=\"video-container\"><video controls=\"controls\" width=\"300\" height=\"150\"><source src=\"https:\/\/prospettivaterra.com\/videos\/16_9.mp4\" type=\"video\/mp4\" \/><\/video><\/div>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;textmobile&#8221;][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;]\t<div id=\"thb-highlighttype-6aa094e9c7d8e\" class=\"thb-highlighttype thb-highlight-hover  animation right-to-left\">\n\t\t\n<h3>Narrating the <span class=\"thb-highlight\">project<\/span><\/h3>\n\n\t\t<style>\n\t\t\t\t\t\t\t#thb-highlighttype-6aa094e9c7d8e.thb-highlighttype {\n\t\t\t\t\tcolor: #000000;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t#thb-highlighttype-6aa094e9c7d8e.thb-highlighttype .thb-highlight {\n\t\t\t\t\tbackground-image: linear-gradient( #9fc131,  #9fc131);\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t#thb-highlighttype-6aa094e9c7d8e.thb-highlighttype .thb-highlight {\n\t\t\t\t\tbackground-size: 0% 30%;\n\t\t\t\t}\n\t\t\t\t\t<\/style>\n\n\t<\/div>\n\n\t[vc_column_text animation=&#8221;animation right-to-left&#8221;]In such a historical moment, where the consequences of the climate crisis are increasingly evident, narrating such an ambitious project was a major challenge for the ExaFutures Design and Development team.<\/p>\n<p>The main requirement from the beginning was to build a clear narrative around the density of information available. The goal: to convey Prospettiva Terra&#8217;s mission in a simple and immediate way to give credibility to the project among stakeholders and the community.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;textmobile&#8221;][vc_column width=&#8221;1\/4&#8243; el_id=&#8221;sitdesktop&#8221; el_class=&#8221;textmobile2&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][vc_column fixed=&#8221;thb-fixed&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;]\t<div id=\"thb-highlighttype-6aa094e9c7dae\" class=\"thb-highlighttype thb-highlight-hover  animation right-to-left\">\n\t\t\n<h3>Il <span class=\"thb-highlight\">sito<\/span><\/h3>\n\n\t\t<style>\n\t\t\t\t\t\t\t#thb-highlighttype-6aa094e9c7dae.thb-highlighttype {\n\t\t\t\t\tcolor: #000000;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t#thb-highlighttype-6aa094e9c7dae.thb-highlighttype .thb-highlight {\n\t\t\t\t\tbackground-image: linear-gradient( #9fc131,  #9fc131);\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t#thb-highlighttype-6aa094e9c7dae.thb-highlighttype .thb-highlight {\n\t\t\t\t\tbackground-size: 0% 30%;\n\t\t\t\t}\n\t\t\t\t\t<\/style>\n\n\t<\/div>\n\n\t[vc_column_text animation=&#8221;animation right-to-left&#8221; el_class=&#8221;textcentermobile&#8221;]Abbiamo sviluppato un sito web che raccontasse lo scopo di Prospettiva Terra in modo concreto. L\u2019utente \u00e8 guidato in un percorso alla scoperta del progetto e delle iniziative scientifiche intraprese per perseguire il cambiamento, un passo alla volta.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; content_placement=&#8221;middle&#8221; thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;scrollspace&#8221;][vc_column width=&#8221;3\/12&#8243; el_class=&#8221;textmobile2&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221; css=&#8221;.vc_custom_1709199094554{margin-left: 50px !important;}&#8221;]\t<div id=\"thb-highlighttype-6aa094e9c7dcd\" class=\"thb-highlighttype thb-highlight-hover  animation right-to-left\">\n\t\t\n<h3>The <span class=\"thb-highlight\">website<\/span><\/h3>\n\n\t\t<style>\n\t\t\t\t\t\t\t#thb-highlighttype-6aa094e9c7dcd.thb-highlighttype {\n\t\t\t\t\tcolor: #000000;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t#thb-highlighttype-6aa094e9c7dcd.thb-highlighttype .thb-highlight {\n\t\t\t\t\tbackground-image: linear-gradient( #9fc131,  #9fc131);\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t#thb-highlighttype-6aa094e9c7dcd.thb-highlighttype .thb-highlight {\n\t\t\t\t\tbackground-size: 0% 30%;\n\t\t\t\t}\n\t\t\t\t\t<\/style>\n\n\t<\/div>\n\n\t[vc_column_text animation=&#8221;animation right-to-left&#8221; el_class=&#8221;textcentermobile&#8221;]From the scenario analysis, we defined three design principles that allowed us to maintain consistency throughout all phases of the project.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 18px;\">Simplification<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 18px;\">Curiosity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; font-size: 18px;\">Trasparency<\/span><\/li>\n<\/ul>\n<p>Co-design moments with the working group made it possible to build an intuitive information architecture and to convert the complexity of the various levels into comprehensible messages with a pop, almost entertaining tone of voice, within everyone&#8217;s immediate reach.[\/vc_column_text][\/vc_column][vc_column fixed=&#8221;thb-fixed&#8221; width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;8\/12&#8243;]\t<div id=\"thb-freescroll-310\" class=\"thb-freescroll scrolltest mini-padding thb-type-images   mfp-gallery\" data-direction=\"thb-right-to-left\" data-pause=\"true\">\n\t\t\n\t\t\t\t\t<figure class=\"small-12 columns\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_1-scaled.jpg\" class=\"thb-lightbox-link\">\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1245\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\" thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-src=\"https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_1-scaled.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_1-scaled.jpg 2560w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_1-1024x498.jpg 1024w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_1-768x374.jpg 768w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_1-1536x747.jpg 1536w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_1-2048x996.jpg 2048w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_1-640x311.jpg 640w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_1-20x9.jpg 20w, 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data-srcset=\"https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_2-scaled.jpg 2560w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_2-1024x498.jpg 1024w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_2-768x374.jpg 768w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_2-1536x747.jpg 1536w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_2-2048x996.jpg 2048w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_2-640x311.jpg 640w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_2-20x9.jpg 20w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_2-320x156.jpg 320w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_2-1280x623.jpg 1280w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_2-1920x934.jpg 1920w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t\t\t<figure class=\"small-12 columns\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_3-scaled.jpg\" class=\"thb-lightbox-link\">\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1245\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\" thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-src=\"https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_3-scaled.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_3-scaled.jpg 2560w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_3-1024x498.jpg 1024w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_3-768x374.jpg 768w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_3-1536x747.jpg 1536w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_3-2048x996.jpg 2048w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_3-640x311.jpg 640w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_3-20x9.jpg 20w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_3-320x156.jpg 320w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_3-1280x623.jpg 1280w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_3-1920x934.jpg 1920w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t<\/figure>\n\t\t\t\t\n\t\t\t\t\t<figure class=\"small-12 columns\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_4-scaled.jpg\" class=\"thb-lightbox-link\">\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1245\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\" thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-src=\"https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_4-scaled.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_4-scaled.jpg 2560w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_4-1024x498.jpg 1024w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_4-768x374.jpg 768w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_4-1536x747.jpg 1536w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_4-2048x996.jpg 2048w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_4-640x311.jpg 640w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_4-20x9.jpg 20w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_4-320x156.jpg 320w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_4-1280x623.jpg 1280w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/02\/ProspettivaTerra_4-1920x934.jpg 1920w\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;textmobile&#8221;][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;40px&#8221;][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;textmobile&#8221;][vc_column width=&#8221;1\/2&#8243;]\t<div id=\"thb-image-6aa094e9ca3ed\" class=\"caption-style1 animation scale alignleft   thb_image_link wp-caption\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/exafutures.com\/wp-content\/uploads\/2024\/03\/PRO_mockup_01-scaled.jpg\" class=\"thb_image   thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"\" title=\"PRO_mockup_01\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" data-src=\"https:\/\/exafutures.com\/wp-content\/uploads\/2024\/03\/PRO_mockup_01-scaled.jpg\" data-sizes=\"auto\" data-srcset=\"https:\/\/exafutures.com\/wp-content\/uploads\/2024\/03\/PRO_mockup_01-scaled.jpg 2560w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/03\/PRO_mockup_01-1024x683.jpg 1024w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/03\/PRO_mockup_01-768x512.jpg 768w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/03\/PRO_mockup_01-1536x1024.jpg 1536w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/03\/PRO_mockup_01-2048x1366.jpg 2048w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/03\/PRO_mockup_01-640x427.jpg 640w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/03\/PRO_mockup_01-20x13.jpg 20w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/03\/PRO_mockup_01-320x213.jpg 320w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/03\/PRO_mockup_01-1280x853.jpg 1280w, https:\/\/exafutures.com\/wp-content\/uploads\/2024\/03\/PRO_mockup_01-1920x1280.jpg 1920w\" \/>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=&#8221;1\/2&#8243;]\t<div id=\"thb-highlighttype-6aa094e9caaa7\" class=\"thb-highlighttype thb-highlight-hover  animation right-to-left\">\n\t\t\n<h3>The <span class=\"thb-highlight\">technology<\/span><\/h3>\n\n\t\t<style>\n\t\t\t\t\t\t\t#thb-highlighttype-6aa094e9caaa7.thb-highlighttype {\n\t\t\t\t\tcolor: #000000;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t#thb-highlighttype-6aa094e9caaa7.thb-highlighttype .thb-highlight {\n\t\t\t\t\tbackground-image: linear-gradient( #9fc131,  #9fc131);\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t#thb-highlighttype-6aa094e9caaa7.thb-highlighttype .thb-highlight {\n\t\t\t\t\tbackground-size: 0% 30%;\n\t\t\t\t}\n\t\t\t\t\t<\/style>\n\n\t<\/div>\n\n\t[vc_column_text animation=&#8221;animation right-to-left&#8221;]The technological infrastructure of the site is based on React, a technology that allowed us to design pages independently according to communication needs. The illustrations were integrated in svg and with CSS we realised fluid micro-animations. The back-end platform was realised in WordPress.[\/vc_column_text]\t<div id=\"thb-highlighttype-6aa094e9caaca\" class=\"thb-highlighttype thb-highlight-hover  animation right-to-left\">\n\t\t\n<h3>The <span class=\"thb-highlight\">design<\/span><\/h3>\n\n\t\t<style>\n\t\t\t\t\t\t\t#thb-highlighttype-6aa094e9caaca.thb-highlighttype {\n\t\t\t\t\tcolor: #000000;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t#thb-highlighttype-6aa094e9caaca.thb-highlighttype .thb-highlight {\n\t\t\t\t\tbackground-image: linear-gradient( #9fc131,  #9fc131);\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t#thb-highlighttype-6aa094e9caaca.thb-highlighttype .thb-highlight {\n\t\t\t\t\tbackground-size: 0% 30%;\n\t\t\t\t}\n\t\t\t\t\t<\/style>\n\n\t<\/div>\n\n\t[vc_column_text animation=&#8221;animation right-to-left&#8221;]To make the communication distinctive, we enriched the narrative with a set of illustrations with a minimalist yet bright and colourful style, effective in generating a recognisable ecosystem. Contrasting with the dark background, they contribute to an elegant look and feel that effectively supports the nature of the project.[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;textmobile&#8221;][vc_column][vc_empty_space height=&#8221;70px&#8221;][\/vc_column][vc_column]\t<div id=\"thb-highlighttype-6aa094e9caae8\" class=\"thb-highlighttype thb-highlight-hover  animation right-to-left\">\n\t\t\n<h3>The <span class=\"thb-highlight\">numbers<\/span><\/h3>\n\n\t\t<style>\n\t\t\t\t\t\t\t#thb-highlighttype-6aa094e9caae8.thb-highlighttype {\n\t\t\t\t\tcolor: #000000;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t#thb-highlighttype-6aa094e9caae8.thb-highlighttype .thb-highlight {\n\t\t\t\t\tbackground-image: linear-gradient( #9fc131,  #9fc131);\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t#thb-highlighttype-6aa094e9caae8.thb-highlighttype .thb-highlight {\n\t\t\t\t\tbackground-size: 0% 30%;\n\t\t\t\t}\n\t\t\t\t\t<\/style>\n\n\t<\/div>\n\n\t[vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;textmobile&#8221;][vc_column width=&#8221;1\/3&#8243;]\t<div class=\"thb-counter \" id=\"thb-counter-63\">\n\t\t<style>\n\t\t#thb-counter-63 .odometer.odometer-auto-theme.odometer-animating-up .odometer-ribbon-inner,\n\t\t#thb-counter-63 .odometer.odometer-theme-minimal.odometer-animating-up .odometer-ribbon-inner {\n\t\t\ttransition: transform 2s;\n\t\t}\n\t\t<\/style>\n\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path d=\"m14 1h36v4h-36z\"\/><path d=\"m14 59h36v4h-36z\"\/><path d=\"m18 59c0 0 0-8 0-14s29-19 29-25c0-2 0-15 0-15\"\/><path d=\"M47,59c0,0,0-8,0-14S18,26,18,20c0-2,0-15,0-15\"\/><\/g><\/svg>\t\t<\/figure>\n\t\t<div class=\"h1\" data-count=\"6\" data-speed=\"2000\">0<\/div>\n\t\t<h6>Weeks for project development<\/h6>\n\t<\/div>\n\t[\/vc_column][vc_column width=&#8221;1\/3&#8243;]\t<div class=\"thb-counter \" id=\"thb-counter-41\">\n\t\t<style>\n\t\t#thb-counter-41 .odometer.odometer-auto-theme.odometer-animating-up .odometer-ribbon-inner,\n\t\t#thb-counter-41 .odometer.odometer-theme-minimal.odometer-animating-up .odometer-ribbon-inner {\n\t\t\ttransition: transform 2s;\n\t\t}\n\t\t<\/style>\n\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path d=\"m8 12h48v34h-48z\"\/><path d=\"m1 46h62v6h-62z\"\/><path d=\"m34 16h-4\"\/><\/g><\/svg>\t\t<\/figure>\n\t\t<div class=\"h1\" data-count=\"5\" data-speed=\"2000\">0<\/div>\n\t\t<h6>Team members involved<\/h6>\n\t<\/div>\n\t[\/vc_column][vc_column width=&#8221;1\/3&#8243;]\t<div class=\"thb-counter \" id=\"thb-counter-69\">\n\t\t<style>\n\t\t#thb-counter-69 .odometer.odometer-auto-theme.odometer-animating-up .odometer-ribbon-inner,\n\t\t#thb-counter-69 .odometer.odometer-theme-minimal.odometer-animating-up .odometer-ribbon-inner {\n\t\t\ttransition: transform 2s;\n\t\t}\n\t\t<\/style>\n\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path d=\"M21,40v5h22l0.001-5.107C49,36.195,53,29.564,53,22\n\tc0-11.598-9.402-21-21-21s-21,9.402-21,21C11,29.565,14.998,36.304,21,40z\"\/><path d=\"m28 45l-3-20\"\/><path d=\"m36 45l3-20\"\/><path d=\"m25 26l4 3 3-3 3 3 4-3\"\/><path d=\"m21 45h22v6h-22z\"\/><path d=\"m23 51h18v6h-18z\"\/><path d=\"m25 57h14v6h-14z\"\/><\/g><\/svg>\t\t<\/figure>\n\t\t<div class=\"h1\" data-count=\"2\" data-speed=\"2000\">0<\/div>\n\t\t<h6>Visual concepts<\/h6>\n\t<\/div>\n\t[\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221; el_class=&#8221;textmobile&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_separator color=&#8221;custom&#8221; style=&#8221;shadow&#8221; accent_color=&#8221;#264440&#8243;][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/3&#8243;]\t<div id=\"thb-highlighttype-6aa094e9caca4\" class=\"thb-highlighttype thb-highlight-hover  animation right-to-left\">\n\t\t\n<h2>Let's talk about your next <span class=\"thb-highlight\">website<\/span> over a cup of coffee<\/h2>\n\n\t\t<style>\n\t\t\t\t\t\t\t#thb-highlighttype-6aa094e9caca4.thb-highlighttype {\n\t\t\t\t\tcolor: #000000;\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t#thb-highlighttype-6aa094e9caca4.thb-highlighttype .thb-highlight {\n\t\t\t\t\tbackground-image: linear-gradient( #9fc131,  #9fc131);\n\t\t\t\t}\n\t\t\t\t\t\t\t\t\t\t#thb-highlighttype-6aa094e9caca4.thb-highlighttype .thb-highlight {\n\t\t\t\t\tbackground-size: 0% 30%;\n\t\t\t\t}\n\t\t\t\t\t<\/style>\n\n\t<\/div>\n\n\t[\/vc_column][vc_column width=&#8221;2\/3&#8243;]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f742-o1\" lang=\"it-IT\" dir=\"ltr\" data-wpcf7-id=\"742\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/4534#wpcf7-f742-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Modulo di contatto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"742\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"it_IT\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f742-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<p><label>Name (required)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label><br \/>\n<label>Company<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span> <\/label><br \/>\n<label>Email (required)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send me the report\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; thb_color=&#8221;light-title&#8221; content_placement=&#8221;middle&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1699511869562{padding-top: 3vh !important;padding-bottom: 3vh !important;background-color: #212121 !important;}&#8221; el_id=&#8221;contacts&#8221;][vc_column thb_color=&#8221;thb-light-column&#8221; width=&#8221;1\/3&#8243; el_class=&#8221;text-center&#8221; css=&#8221;.vc_custom_1504362521790{padding-top: 10px !important;padding-bottom: 10px !important;}&#8221;][vc_column_text el_class=&#8221;text-center&#8221; css=&#8221;.vc_custom_1535280480385{padding-right: 15% !important;padding-left: 15% !important;}&#8221;]<span style=\"font-size: small;\">Exa Futures Srl\u00a0\u2022\u00a0<\/span><span style=\"font-size: small;\">P.IVA 09428400965<br \/>\n<\/span><span style=\"font-size: small;\">Via Durini 26\u00a0\u2022 Milano, Italy<br \/>\n<\/span><span style=\"font-size: small;\">info@circleme.com\u00a0\u2022\u00a0<\/span><span style=\"font-size: small;\">+39 340 7766801<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1504362376861{padding-top: 10px !important;padding-bottom: 10px !important;}&#8221;]\t<a class=\"btn thb-pill-style  white   regular\" href=\"https:\/\/exafutures.com\/it\/newsletter\" target=\"_self\" role=\"button\" title=\"Iscriviti alla nostra Newsletter\"><span>Iscriviti alla nostra Newsletter<\/span><\/a>\n\n\t[\/vc_column][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1504362315609{padding-top: 10px !important;padding-bottom: 10px !important;}&#8221;]\t<div id=\"thb-image-6aa094e9cd18e\" class=\"caption-style1  center   thb_image_link wp-caption\">\n\t\t\t<a class=\"\" href=\"https:\/\/www.facebook.com\/exafutures\/\" target=\"_blank\" title=\"Exa Futures page on Facebook\" data-thb-group=\"\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"88\" height=\"88\" src=\"https:\/\/exafutures.com\/wp-content\/uploads\/2018\/08\/nsocialfb-1.png\" class=\"thb_image retina_size  thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"\" title=\"nsocialfb\" sizes=\"auto, (max-width: 88px) 100vw, 88px\" data-src=\"https:\/\/exafutures.com\/wp-content\/uploads\/2018\/08\/nsocialfb-1.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/exafutures.com\/wp-content\/uploads\/2018\/08\/nsocialfb-1.png 88w, https:\/\/exafutures.com\/wp-content\/uploads\/2018\/08\/nsocialfb-1-20x20.png 20w\" \/>\n\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=&#8221;1\/12&#8243; css=&#8221;.vc_custom_1504362325302{padding-top: 10px !important;padding-bottom: 10px !important;}&#8221;]\t<div id=\"thb-image-6aa094e9cd5c9\" class=\"caption-style1  center   thb_image_link wp-caption\">\n\t\t\t<a class=\"\" href=\"https:\/\/www.linkedin.com\/company\/545120\/\" target=\"_self\" title=\"\" data-thb-group=\"\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"88\" height=\"88\" src=\"https:\/\/exafutures.com\/wp-content\/uploads\/2018\/08\/nsociallinkedin-1.png\" class=\"thb_image retina_size  thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"\" title=\"nsociallinkedin\" sizes=\"auto, (max-width: 88px) 100vw, 88px\" data-src=\"https:\/\/exafutures.com\/wp-content\/uploads\/2018\/08\/nsociallinkedin-1.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/exafutures.com\/wp-content\/uploads\/2018\/08\/nsociallinkedin-1.png 88w, https:\/\/exafutures.com\/wp-content\/uploads\/2018\/08\/nsociallinkedin-1-20x20.png 20w\" \/>\n\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][vc_column width=&#8221;1\/12&#8243; 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