{"id":732,"date":"2018-01-04T10:13:16","date_gmt":"2018-01-04T10:13:16","guid":{"rendered":"http:\/\/exafutures.com\/?page_id=732"},"modified":"2020-08-27T10:50:32","modified_gmt":"2020-08-27T08:50:32","slug":"reports","status":"publish","type":"page","link":"https:\/\/exafutures.com\/en\/reports","title":{"rendered":"Apple vs Samsung"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row content_placement=&#8221;middle&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1515253347197{padding-top: 150px !important;background-color: #203a5b !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column thb_color=&#8221;thb-light-column&#8221; width=&#8221;2\/3&#8243;][vc_column_text]\n<p style=\"text-align: center;\"><em>See our latest big-data analysis, focused on consumer products.<\/em><\/p>\n<h2 style=\"text-align: center;\">Apple<b>\u00ae<\/b> vs. Samsung:<br \/>\nThe Brand Comparison Report<\/h2>\n<p style=\"text-align: center;\">Based on the <strong>extensive analysis<\/strong> on thousands of people (either Apple or Samsung fans) and their preferences in many fields, <strong>Exa Futures<\/strong> developed a broad statistical study to compare the clusters on multiple dimensions.<\/p>\n<p>Find out favorite music, celebrities, drinks, places to visit, and much more, for both consumer groups studied.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1515253390531{padding-top: 50px !important;background-color: #203a5b !important;}&#8221;][vc_column thb_color=&#8221;thb-light-column&#8221; css=&#8221;.vc_custom_1515250348283{padding-bottom: 50px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;5\/12&#8243; css=&#8221;.vc_custom_1515253804397{padding-top: 20px !important;padding-right: 50px !important;padding-bottom: 10px !important;padding-left: 50px !important;background-color: #132a4a !important;border-radius: 5px !important;}&#8221;][vc_column_text]\n<h4 style=\"text-align: center;\">Get the <strong>FREE report today<\/strong>.<br \/>\nLeave us an email and we will get it to you!<\/h4>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1515095276095{padding-right: 5vh !important;padding-left: 5vh !important;}&#8221;]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f742-o1\" lang=\"it-IT\" dir=\"ltr\" data-wpcf7-id=\"742\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/732#wpcf7-f742-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Modulo di contatto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"742\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"it_IT\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f742-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<p><label>Name (required)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label><br \/>\n<label>Company<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span> <\/label><br \/>\n<label>Email (required)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send me the report\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column_text][vc_column_text]<span style=\"font-size: x-small;\">By completing and submitting this form, you understand and agree that Exa Futures will contact you to deliver the requested report. The report shared with you is provided as-is, free of charge, only for illustrative purposes to demonstrate Exa Futures&#8217; analysis tools. Exa Futures shall not be responsible or liable for damage or loss caused by the receiving party&#8217;s interpretation of this report.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;7\/12&#8243;][vc_single_image image=&#8221;782&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1515254789088{padding-top: 50px !important;padding-bottom: 50px !important;background-color: #f3f6f8 !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]\n<h2>What you will find in the deck<\/h2>\n<p>The full <strong>28-pages<\/strong> report shows <strong>statistically-relevant data<\/strong> on many fields of interest, where Apple and Samsung fans have expressed some clear differences in preferences. From Rock Bands to Books, from Places to Personalities, from Consumer Products to favorite Apps (and much more), you will find out how the two groups indicate <strong>different lifestyle preferences<\/strong>.<\/p>\n<p>The report also suggests <strong>data-driven considerations<\/strong> that can be leveraged by businesses, in marketing, product development, and more.[\/vc_column_text][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/3&#8243;]\t<div id=\"thb-iconbox-6aa095729fd4b\" class=\"thb-iconbox top type1   text-center animation-true \" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><circle cx=\"21\" cy=\"21\" r=\"20\"\/><path d=\"m35 35l6 6\"\/><path transform=\"matrix(-.7071.7071-.7071-.7071 121.92 50.5)\" d=\"m46.26 37.06h8.485v26.87h-8.485z\"\/><\/g><\/svg>\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>DATA-DRIVEN<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t<p>We measure statistically-relevant differences.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t#thb-iconbox-6aa095729fd4b.thb-iconbox figure svg path,\n\t\t\t#thb-iconbox-6aa095729fd4b.thb-iconbox figure svg circle,\n\t\t\t#thb-iconbox-6aa095729fd4b.thb-iconbox figure svg rect,\n\t\t\t#thb-iconbox-6aa095729fd4b.thb-iconbox figure svg ellipse {\n\t\t\t\tstroke: #d9aa37;\n\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]\t<div id=\"thb-iconbox-6aa095729fe79\" class=\"thb-iconbox top type1   text-center animation-true \" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path stroke-linejoin=\"bevel\" d=\"m54.08 51l9-9-9-9\"\/><path d=\"m63 42h-54\"\/><path stroke-linejoin=\"bevel\" d=\"m10.08 13l-8.997 9 8.997 9\"\/><path d=\"m1 22h54\"\/><\/g><\/svg>\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>CROSS-CATEGORY<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t<p>We cover more than 770 dynamic categories.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t#thb-iconbox-6aa095729fe79.thb-iconbox figure svg path,\n\t\t\t#thb-iconbox-6aa095729fe79.thb-iconbox figure svg circle,\n\t\t\t#thb-iconbox-6aa095729fe79.thb-iconbox figure svg rect,\n\t\t\t#thb-iconbox-6aa095729fe79.thb-iconbox figure svg ellipse {\n\t\t\t\tstroke: #d9aa37;\n\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]\t<div id=\"thb-iconbox-6aa095729ff47\" class=\"thb-iconbox top type1   text-center animation-true \" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path d=\"m23 1h32v62h-46v-48z\"\/><path d=\"m9 15h14v-14\"\/><path stroke-linejoin=\"bevel\" d=\"m23 36l7 7 13-13\"\/><\/g><\/svg>\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>ACCURATE<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t<p>We analyze aggregate data of people who proactively expressed such interests.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t#thb-iconbox-6aa095729ff47.thb-iconbox figure svg path,\n\t\t\t#thb-iconbox-6aa095729ff47.thb-iconbox figure svg circle,\n\t\t\t#thb-iconbox-6aa095729ff47.thb-iconbox figure svg rect,\n\t\t\t#thb-iconbox-6aa095729ff47.thb-iconbox figure svg ellipse {\n\t\t\t\tstroke: #d9aa37;\n\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1515254795795{padding-right: 5vw !important;padding-bottom: 50px !important;padding-left: 5vw !important;background-color: #f3f6f8 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;]\t\t\t\t\t<div id=\"thb-image-slider-85\" class=\"thb-image-slider slick thb-image-slider-style1    dark-arrow   \" data-pagination=\"true\" data-navigation=\"true\" data-center=\"0\" data-columns=\"1\" data-infinite=\"true\" data-autoplay=\"\" data-autoplay-speed=\"4000\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1272\" src=\"https:\/\/exafutures.com\/wp-content\/uploads\/2018\/01\/1-1.png\" class=\"thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"apple samsung report2\" title=\"apple samsung report2\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" data-src=\"https:\/\/exafutures.com\/wp-content\/uploads\/2018\/01\/1-1.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/exafutures.com\/wp-content\/uploads\/2018\/01\/1-1.png 1800w, https:\/\/exafutures.com\/wp-content\/uploads\/2018\/01\/1-1-768x543.png 768w, https:\/\/exafutures.com\/wp-content\/uploads\/2018\/01\/1-1-1024x724.png 1024w, https:\/\/exafutures.com\/wp-content\/uploads\/2018\/01\/1-1-640x452.png 640w, https:\/\/exafutures.com\/wp-content\/uploads\/2018\/01\/1-1-320x226.png 320w, https:\/\/exafutures.com\/wp-content\/uploads\/2018\/01\/1-1-1280x905.png 1280w, https:\/\/exafutures.com\/wp-content\/uploads\/2018\/01\/1-1-20x15.png 20w, https:\/\/exafutures.com\/wp-content\/uploads\/2018\/01\/1-1-600x424.png 600w\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1272\" src=\"https:\/\/exafutures.com\/wp-content\/uploads\/2018\/01\/2-1.png\" class=\"thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"apple samsung report3\" title=\"apple samsung report3\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" data-src=\"https:\/\/exafutures.com\/wp-content\/uploads\/2018\/01\/2-1.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/exafutures.com\/wp-content\/uploads\/2018\/01\/2-1.png 1800w, https:\/\/exafutures.com\/wp-content\/uploads\/2018\/01\/2-1-768x543.png 768w, https:\/\/exafutures.com\/wp-content\/uploads\/2018\/01\/2-1-1024x724.png 1024w, https:\/\/exafutures.com\/wp-content\/uploads\/2018\/01\/2-1-640x452.png 640w, https:\/\/exafutures.com\/wp-content\/uploads\/2018\/01\/2-1-320x226.png 320w, https:\/\/exafutures.com\/wp-content\/uploads\/2018\/01\/2-1-1280x905.png 1280w, https:\/\/exafutures.com\/wp-content\/uploads\/2018\/01\/2-1-20x15.png 20w, https:\/\/exafutures.com\/wp-content\/uploads\/2018\/01\/2-1-600x424.png 600w\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<figure>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1272\" src=\"https:\/\/exafutures.com\/wp-content\/uploads\/2018\/01\/3-1.png\" class=\"thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"\" title=\"3\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" data-src=\"https:\/\/exafutures.com\/wp-content\/uploads\/2018\/01\/3-1.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/exafutures.com\/wp-content\/uploads\/2018\/01\/3-1.png 1800w, https:\/\/exafutures.com\/wp-content\/uploads\/2018\/01\/3-1-768x543.png 768w, https:\/\/exafutures.com\/wp-content\/uploads\/2018\/01\/3-1-1024x724.png 1024w, https:\/\/exafutures.com\/wp-content\/uploads\/2018\/01\/3-1-640x452.png 640w, https:\/\/exafutures.com\/wp-content\/uploads\/2018\/01\/3-1-320x226.png 320w, https:\/\/exafutures.com\/wp-content\/uploads\/2018\/01\/3-1-1280x905.png 1280w, https:\/\/exafutures.com\/wp-content\/uploads\/2018\/01\/3-1-20x15.png 20w, https:\/\/exafutures.com\/wp-content\/uploads\/2018\/01\/3-1-600x424.png 600w\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t[\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]\n<h2>Structure of the Report<\/h2>\n<p>28 pages. <strong>16 main categories<\/strong> analyzed. Over <strong>100 specific interests and brands\u00a0<\/strong>identified.<\/p>\n<p>Each slide shows on one side Apple&#8217;s fans preferences and on the other Samsung&#8217;s preferences.<\/p>\n<p>Graphical visualization of the analysis for all preferences, alongside with the data supporting the conclusions.[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1515255026913{padding-top: 50px !important;padding-bottom: 50px !important;background-color: #c09726 !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column thb_color=&#8221;thb-light-column&#8221; width=&#8221;2\/3&#8243;][vc_column_text]\n<h2>CircleMe, The Interest Platform as The Enabler<\/h2>\n[\/vc_column_text][vc_column_text]These studies are possible thanks to the availability of the platform <strong>CircleMe<\/strong>. CircleMe is an <strong>interest-based platform<\/strong>, which hundreds of thousands of people access to proactively express their interests (in any field) in order to receive news and other content about them.<\/p>\n<p>CircleMe offers an interest-graph of more than <strong>1 MILLION topics<\/strong>, subdivided in <strong>10 categories<\/strong> and over <strong>770 dynamic sub-categories<\/strong>, and with millions of articles associated to them.<\/p>\n<p>Respecting the privacy of our users, we are able to\u00a0<strong>analyze the aggregate data<\/strong>\u00a0extracted from the platform, building intelligence on how <strong>society&#8217;s interests relate to each other<\/strong>.[\/vc_column_text][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner thb_color=&#8221;thb-light-column&#8221; width=&#8221;1\/3&#8243;]\t<div id=\"thb-iconbox-6aa09572a0b6c\" class=\"thb-iconbox top type2    animation-true \" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path d=\"m32 1c14.359 0 27 12.641 27 27s-12.641 27-27 27c-10 0-13-4-13-4\"\/><circle cx=\"32\" cy=\"28\" r=\"20\"\/><path d=\"m32 54v10\"\/><path d=\"m22 63h20\"\/><\/g><\/svg>\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>BROAD<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t<p>1 MILLION topics available to choose from. 10 categories. 770+ subcategories.<\/p>\n<p>5M+ content nuggets.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t#thb-iconbox-6aa09572a0b6c.thb-iconbox figure svg path,\n\t\t\t#thb-iconbox-6aa09572a0b6c.thb-iconbox figure svg circle,\n\t\t\t#thb-iconbox-6aa09572a0b6c.thb-iconbox figure svg rect,\n\t\t\t#thb-iconbox-6aa09572a0b6c.thb-iconbox figure svg ellipse {\n\t\t\t\tstroke: #000000;\n\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column_inner][vc_column_inner thb_color=&#8221;thb-light-column&#8221; width=&#8221;1\/3&#8243;]\t<div id=\"thb-iconbox-6aa09572a0c76\" class=\"thb-iconbox top type2    animation-true \" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><g fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-miterlimit=\"10\"><path d=\"m30 10h34\"\/><path d=\"m22 20h31\"\/><path d=\"m22 30h42\"\/><path d=\"m22 40h34\"\/><path d=\"m22 50h42\"\/><path d=\"m22 60h36\"\/><path stroke-linejoin=\"bevel\" d=\"m16 17l7-7-7-7\"\/><path d=\"m23 10h-23\"\/><\/g><\/svg>\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>PERSONAL<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t<p>Personalized feed of posts, news and calendar events adapt to the person's interests profile.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t#thb-iconbox-6aa09572a0c76.thb-iconbox figure svg path,\n\t\t\t#thb-iconbox-6aa09572a0c76.thb-iconbox figure svg circle,\n\t\t\t#thb-iconbox-6aa09572a0c76.thb-iconbox figure svg rect,\n\t\t\t#thb-iconbox-6aa09572a0c76.thb-iconbox figure svg ellipse {\n\t\t\t\tstroke: #000000;\n\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]\t<div id=\"thb-iconbox-6aa09572a0d42\" class=\"thb-iconbox top type2    animation-true \" href=\"\" target=\"_self\" data-animation_speed=\"1.5\">\n\t\t\t\t\t\t<figure>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 64 64\" enable-background=\"new 0 0 64 64\"><path fill=\"none\" stroke=\"#000\" stroke-width=\"2\" stroke-linejoin=\"bevel\" stroke-miterlimit=\"10\" d=\"m40 1l-23 36h14l-7 26 26-36h-14z\"\/><\/svg>\t\t<\/figure>\n\t\t\t\t<div class=\"iconbox-content\">\n\t\t\t\t\t\t\t<h5>INNOVATIVE<\/h5>\t\t\t<div class=\"thb-iconbox-text\">\n\t\t\t\t<p>The system profiles the person and suggests new interests based on recommendation algorithms.<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<style>\n\t\t\t\t\t\t\t\t\t#thb-iconbox-6aa09572a0d42.thb-iconbox figure svg path,\n\t\t\t#thb-iconbox-6aa09572a0d42.thb-iconbox figure svg circle,\n\t\t\t#thb-iconbox-6aa09572a0d42.thb-iconbox figure svg rect,\n\t\t\t#thb-iconbox-6aa09572a0d42.thb-iconbox figure svg ellipse {\n\t\t\t\tstroke: #000000;\n\t\t\t}\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\/* Hover *\/\n\t\t\t\t\t\t\t\t\t\t\t<\/style>\n\t\t\t<\/div>\n\t[\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1515255153934{padding-top: 50px !important;padding-bottom: 100px !important;background-color: #f3f6f8 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]\n<h2 style=\"text-align: center;\">Eager to view the results?<\/h2>\n<p style=\"text-align: center;\">Want to see how the people who like Apple<b>\u00ae\u00a0<\/b>and Samsung differ from each other in lifestyle? Get our <strong>FREE REPORT NOW<\/strong>.<\/p>\n<p>While receiving <strong>many interesting insights<\/strong> on this marketing study, we hope you will also get an appreciation for the scope of our work at Exa Futures.[\/vc_column_text][vc_column_text]<span style=\"font-size: x-small;\">By completing and submitting this form, you understand and agree that Exa Futures will contact you to deliver the requested report. The report shared with you is provided as-is, free of charge, only for illustrative purposes to demonstrate Exa Futures&#8217; analysis tools. 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css=&#8221;.vc_custom_1504362330862{padding-top: 10px !important;padding-bottom: 10px !important;}&#8221;]\t<div id=\"thb-image-6aa09572a27e3\" class=\"caption-style1  center   thb_image_link wp-caption\">\n\t\t\t<a class=\"\" href=\"https:\/\/twitter.com\/exafutures\" target=\"_blank\" title=\"Exa Futures page on Twitter\" data-thb-group=\"\">\n\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"88\" height=\"88\" src=\"https:\/\/exafutures.com\/wp-content\/uploads\/2018\/08\/nsocialtw-1.png\" class=\"thb_image retina_size  thb-ignore-lazyload attachment-full thb-lazyload lazyload\" alt=\"\" title=\"nsocialtw\" sizes=\"auto, (max-width: 88px) 100vw, 88px\" data-src=\"https:\/\/exafutures.com\/wp-content\/uploads\/2018\/08\/nsocialtw-1.png\" data-sizes=\"auto\" data-srcset=\"https:\/\/exafutures.com\/wp-content\/uploads\/2018\/08\/nsocialtw-1.png 88w, https:\/\/exafutures.com\/wp-content\/uploads\/2018\/08\/nsocialtw-1-20x20.png 20w\" \/>\n\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t[\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row content_placement=&#8221;middle&#8221; thb_divider_position=&#8221;bottom&#8221; css=&#8221;.vc_custom_1515253347197{padding-top: 150px !important;background-color: #203a5b !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column thb_color=&#8221;thb-light-column&#8221; width=&#8221;2\/3&#8243;][vc_column_text] See our latest big-data analysis, focused on consumer products. Apple\u00ae vs. Samsung: The Brand Comparison Report Based on the extensive analysis on thousands of people (either Apple or Samsung fans) and their preferences in many fields, Exa Futures developed a broad statistical study to&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-732","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple vs. Samsung: The Brand Comparison Report<\/title>\n<meta name=\"description\" content=\"Based on the extensive analysis on thousands of people (Apple or Samsung fans) and their preferences, Exa Futures developed a broad statistical study.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exafutures.com\/en\/reports\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple vs. Samsung: The Brand Comparison Report\" \/>\n<meta property=\"og:description\" content=\"Based on the extensive analysis on thousands of people (Apple or Samsung fans) and their preferences, Exa Futures developed a broad statistical study.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exafutures.com\/en\/reports\" \/>\n<meta property=\"og:site_name\" content=\"Exa Futures\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/exafutures\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-27T08:50:32+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@exafutures\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/reports\",\"url\":\"https:\\\/\\\/exafutures.com\\\/en\\\/reports\",\"name\":\"Apple vs. Samsung: The Brand Comparison Report\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/#website\"},\"datePublished\":\"2018-01-04T10:13:16+00:00\",\"dateModified\":\"2020-08-27T08:50:32+00:00\",\"description\":\"Based on the extensive analysis on thousands of people (Apple or Samsung fans) and their preferences, Exa Futures developed a broad statistical study.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/reports#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/exafutures.com\\\/en\\\/reports\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/reports#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/exafutures.com\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Apple vs Samsung\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/exafutures.com\\\/en\\\/\",\"name\":\"Exa Futures\",\"description\":\"MarTech &amp; 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