{"id":3343,"date":"2022-06-14T14:49:10","date_gmt":"2022-06-14T13:49:10","guid":{"rendered":"https:\/\/exafutures.com\/?p=3343"},"modified":"2023-09-11T11:21:17","modified_gmt":"2023-09-11T10:21:17","slug":"yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress","status":"publish","type":"post","link":"https:\/\/exafutures.com\/en\/yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress","title":{"rendered":"Yoast vs Aioseo: the value of plugins for SEO management in WordPress"},"content":{"rendered":"\n

On May 24, the CMS<\/strong> ( an acronym for Content Managment System) WordPress was made available in its latest version (6.0). This is currently the most popular CMS; in fact, according to recent estimates, it appears that about 43%<\/strong> of all sites on the Internet are built using WordPress.<\/p>\n\n\n\n

One of the reasons for its success, in addition to its simplicity of use when compared to other competitors, is the fact that it is a tool made to be SEO friendly<\/strong>, that is, appropriate for building a site that can easily follow the most common best practices in SEO.<\/strong><\/p>\n\n\n\n

Not surprisingly, there are multiple plugins that can be implemented on WordPress in order to optimize pages and articles in order to have a better chance of being found within search engines.<\/p>\n\n\n\n

However, before looking in detail at which plugins are most widely used for SEO optimization of a site built with WordPress, it is good to mention that there are a number of activities that must be fulfilled independently of the use of a specific CMS<\/strong> or plugin.<\/p>\n\n\n\n

A FEW RULES.<\/strong><\/h2>\n\n\n\n

A quality site should be built on a server that is fast and stable<\/strong> in order to make the pages quickly available to users and at the same time enjoy higher consideration by search engines.<\/p>\n\n\n\n

In addition to having a prompt and reliable structure, it is important for a site to exhibit quality content that knows how to intrigue users, and to be set up following SEO best practices<\/strong> that increase its visibility within search engines.<\/p>\n\n\n\n

When a user arrives at a site nowadays, s\/he generally decides in a very few seconds<\/strong> whether to stay there to visit its contents or to leave the site to search for another one that is more in line with his or her tastes. A user’s choice can be related to both page load times <\/strong>and the content presented to the user.<\/p>\n\n\n\n

WORDPRESS SETTINGS<\/strong><\/h2>\n\n\n\n

Before installing a WordPress SEO plugin, it is a good thing to check that the general settings concerning your site’s SEO are set properly; otherwise, there is the risk that your site will not be indexed in search engines.<\/p>\n\n\n\n

Specifically, inside the control panel, there is a setting with the function of disabling search engines from indexing your site.<\/p>\n\n\n\n

This setting is helpful to ensure that an unfinished site is not incorrectly indexed and consequently visible on search engines and reachable by users.<\/p>\n\n\n\n

\"\"
This configuration can be found within the Settings section of the WordPress Administration Panel.<\/em><\/figcaption><\/figure>\n\n\n\n

Neglecting to modify this setting on a published site can have severe repercussions, as it still will not be indexed and consequently not noticeable to most users<\/strong>.<\/p>\n\n\n\n

Very important when a site is built is also how the URLs that direct users to internal pages are set up. These, in fact, should be constructed to be user friendly, with pathways that are both clear and give users and search engines a chance to understand what topics are treated within them.<\/p>\n\n\n\n

WordPress offers several solutions for setting permalinks for a site, and not all of them are SEO friendly. The default setting is the simple URL setting. Generally, using this setting, the URL of a page will correspond to its ID, e.g. www.mywebsite.it\/p=12. This setting is not recommended because it offers no information to search engines and individual users about the content of the page.<\/p>\n\n\n\n

In WordPress, to set links to be SEO friendly you need to go to Settings \u2192 Permalink and set “article name.” In this way, the URLs will correspond to the title of your article; e.g. www.mywebsite.it\/title-article (if necessary, you will still be able to change the URLs of the various pages).<\/p>\n\n\n\n

BEST PRACTICE SEO<\/strong><\/h2>\n\n\n\n

You should follow certain practices when creating content in order to improve the visibility of your site and at the same time assist in the comprehension of the texts and navigation of the various sections.<\/p>\n\n\n\n

On some activities plugins can help us. Here are the main best practices to follow when publishing material within a site:<\/p>\n\n\n\n

Meta Description Optimization:<\/strong> Title and Metadescription are decisive tools for improved visibility of own content. Metadata is data that, in addition to being used by search engine bots to evaluate page content, also appears on those engines and is visible to users.<\/p>\n\n\n\n

As a general rule, it is desirable for a Meta Title to be no longer than 60 characters while Meta Descriptions should not exceed 140 characters. A longer Meta Description may not appear in its entirety within a search engine snippet.<\/p>\n\n\n\n

Text content <\/strong>should be introduced by a heading<\/strong> that knows how to summarize the purpose of the page, and then separated into paragraphs. Each of these paragraphs should be introduced by a Heading tag<\/strong> that manages to introduce the topic of the individual paragraph.<\/p>\n\n\n\n

Furthermore, for easier reading and to help search engines understand what the main topics of the text are, it is important to use boldface on the main words of a text.<\/p>\n\n\n\n

There are currently two methods for inserting bold within text, through use of the “bold<\/strong>” and “strong<\/strong>” tags. The bold tag only inserts bold on the words to which it is applied. The strong tag also has the purpose of informing search engines that the word over which the tag is used is particularly important for text comprehension.<\/p>\n\n\n\n

Images should also be optimized and associated with correct Metadata; moreover, these should be of a size that is not too large in order not to slow down the loading of a page excessively. Even if there are no strict guidelines about the maximum size of a single image within a site, a good recommendation is to upload images that are no greater than 150 Kb<\/strong> in size for each image, in particular within sections where there is a gallery or a great number of images<\/p>\n\n\n\n

Prior to being loaded, they should be nominated with a meaningful title, that well describes the content of the image. Then, once uploaded and placed on its own site, it should be associated with an alt tag<\/em> describing its content.<\/p>\n\n\n\n

Finally, it is recommended for a site to have a constantly updated sitemap and for this to be uploaded within the Search Console. This gives Google the opportunity to proceed quickly with the indexing of pages and to verify cyclically pages that are updated more regularly.<\/p>\n\n\n\n

SEO PLUG-IN<\/strong><\/h2>\n\n\n\n

SEO management plugins are intended to support those that use them in the creation of a site coherent with SEO rules. For example, some of the functions of top SEO plugins are related to creating and updating a proper sitemap plus managing and redirecting 404 pages.<\/p>\n\n\n\n

In this article we decided to analyze the most popular, as well as considered as the most reliable, WordPress plugins for SEO management; such plugins are YOAST<\/strong><\/a> and AIOSEO<\/strong><\/a>.<\/p>\n\n\n\n

YOAST<\/strong><\/h2>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

Yoast has a more complex structure than AIOSEO and requires more technical knowledge than its competitors.<\/p>\n\n\n\n

Most of the settings offer various customizations. In the premium version the plugin offers advice on how to properly optimize the various pages and posts on your site. In addition, according to certain keywords, you have the possibility to check the pertinence of these with the content of the page.<\/p>\n\n\n\n

The plugin offers the possibility, even in its free version, to insert custom Meta Title and Meta Description within each page. In this way it is possible to have a more precise idea of what the snippet of the page will look like within the search engines.<\/p>\n\n\n\n

This mechanism is also available for inserting an article within social networks, giving the opportunity to enter text and image to be shown.<\/p>\n\n\n\n

In addition to these functionalities, Yoast also has a function for managing the sitemap, which is updated automatically and then should be connected to Google’s Search Console<\/strong><\/a>.<\/p>\n\n\n\n

AIOSEO (<\/strong>All-in-One SEO)<\/h2>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

As opposed to Yoast, AIOSEO is easier to use and offers fewer specific functions. All of the plugin’s settings can be handled on a single page, giving the user a better overview of the status of work related to the SEO of their site.<\/p>\n\n\n\n

Similarly to its competitor, this plugin offers the ability to edit the various Metadata associated with pages and customize descriptions and images for social channels, but without offering the same analyses and suggestions as Yoast. Like Yoast, AIOSEO<\/strong> also offers the ability to manage the sitemap so that it is updated periodically.<\/p>\n\n\n\n

COSTS AND KEY DIFFERENCES<\/strong><\/h2>\n\n\n\n

Both plugins provide a free version and one with additional pay features, as well as support when needed. Yoast has a higher cost of $991<\/sup><\/a><\/strong> per license<\/strong> (with additional features being available at a higher cost), while the full version of All-in-One SEO costs $49.522<\/sup><\/a><\/strong> per year <\/strong>for a license to apply to a single site.<\/p>\n\n\n\n

Both plugins offer an installation wizard to give even those with less technical expertise the opportunity to set the most appropriate options for their site; consistently, with its lower complexity, All-in-One SEO requires fewer steps for installation.<\/p>\n\n\n\n

One of the biggest differences between them in the premium version, becomes evident in the functions for managing an e-commerce (especially if it is managed through WooCommerce). In fact, even though both plugins support this feature, Yoast SEO may, depending on needs, require the purchase of an additional dedicated plugin (at a cost of $79 annually), which is not the case when it comes to AIOSEO.<\/p>\n\n\n\n

AIOSEO, in its premium version, has already some functions for managing a product page, such as the ability to edit the Mark-up Schema<\/strong> of products (the Mark-up Schema<\/em> is a code with the purpose of helping search engines in understanding the contents of a page in order to improve the display of data within search results).<\/p>\n\n\n\n

Some of the additional features of this WooCommerce-specific plugin offered by Yoast are related to better optimization of information (especially metadata and Mark-up Schema), to product pages and an improved management of the database (which in sites with a high number of products can be extensive), as well as to access to all support materials and courses for managing an online e-commerce.<\/p>\n\n\n\n

Yoast, as a possible consequence of its greater complexity, offers more supporting material than its competitors.<\/p>\n\n\n\n

On the website of Yoast there is the YOAST ACADEMY<\/strong><\/a> section, where it is possible to find both free and paid material, supporting the plugin in the best way according also to your own needs.<\/p>\n\n\n\n

FINAL EVALUATION<\/strong><\/h2>\n\n\n\n

In conclusion, although these are two very valid and well-built tools for managing the SEO of a site made in WordPress, compared to its counterpart Yoast seems to be a slightly more full-featured product.<\/p>\n\n\n\n

In comparison, since it is still a very good plugin, AIOSEO<\/strong> is an excellent, cheaper alternative for more basic and less complex sites that do not have the need for more detailed settings, possibly related to an e-commerce that is not as extensive and elaborate.<\/p>\n\n\n\n

Even though both plugins can offer significant help in handling the SEO of a site made in WordPress, it is good to keep in mind that the main aspect, when releasing a site or a new page, is to give quality<\/strong> and interesting content to users<\/strong>.<\/p>\n\n\n\n

Without these preconditions, even the best SEO plugin can do little to help us to obtain greater visibility and more user traffic of good quality.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

Sources<\/em>:<\/p>\n\n\n\n

https:\/\/w3techs.com\/technologies\/overview\/content_management<\/a><\/p>\n\n\n\n

https:\/\/yoast.com\/<\/a><\/p>\n\n\n\n

https:\/\/aioseo.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

On May 24, the CMS ( an acronym for Content Managment System) WordPress was made available in its latest version (6.0). This is currently the most popular CMS; in fact, according to recent estimates, it appears that about 43% of all sites on the Internet are built using WordPress. One of the reasons for its…<\/p>\n","protected":false},"author":6,"featured_media":3360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nYoast vs Aioseo: the value of plugins for SEO management in WordPress - Exa Futures<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exafutures.com\/en\/yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yoast vs Aioseo: the value of plugins for SEO management in WordPress - Exa Futures\" \/>\n<meta property=\"og:description\" content=\"On May 24, the CMS ( an acronym for Content Managment System) WordPress was made available in its latest version (6.0). This is currently the most popular CMS; in fact, according to recent estimates, it appears that about 43% of all sites on the Internet are built using WordPress. One of the reasons for its…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exafutures.com\/en\/yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress\" \/>\n<meta property=\"og:site_name\" content=\"Exa Futures\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/exafutures\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-14T13:49:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-11T10:21:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/exafutures.com\/wp-content\/uploads\/2022\/06\/justin-morgan-ZjX-z2Q5zrk-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sergio Marzullo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@exafutures\" \/>\n<meta name=\"twitter:site\" content=\"@exafutures\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sergio Marzullo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress\"},\"author\":{\"name\":\"Sergio Marzullo\",\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/#\\\/schema\\\/person\\\/bea36903c155fc96e78708ac3b2b137d\"},\"headline\":\"Yoast vs Aioseo: the value of plugins for SEO management in WordPress\",\"datePublished\":\"2022-06-14T13:49:10+00:00\",\"dateModified\":\"2023-09-11T10:21:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress\"},\"wordCount\":1912,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/exafutures.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/justin-morgan-ZjX-z2Q5zrk-unsplash-scaled.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/exafutures.com\\\/en\\\/yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress\",\"url\":\"https:\\\/\\\/exafutures.com\\\/en\\\/yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress\",\"name\":\"Yoast vs Aioseo: the value of plugins for SEO management in WordPress - Exa Futures\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/exafutures.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/justin-morgan-ZjX-z2Q5zrk-unsplash-scaled.jpg\",\"datePublished\":\"2022-06-14T13:49:10+00:00\",\"dateModified\":\"2023-09-11T10:21:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/exafutures.com\\\/en\\\/yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress#primaryimage\",\"url\":\"https:\\\/\\\/exafutures.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/justin-morgan-ZjX-z2Q5zrk-unsplash-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/exafutures.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/justin-morgan-ZjX-z2Q5zrk-unsplash-scaled.jpg\",\"width\":2560,\"height\":1708,\"caption\":\"Screen plugin Wordpress\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/exafutures.com\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Yoast vs Aioseo: the value of plugins for SEO management in WordPress\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/exafutures.com\\\/en\\\/\",\"name\":\"Exa Futures\",\"description\":\"MarTech & Digital Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/exafutures.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/#organization\",\"name\":\"Exa Futures Srl\",\"url\":\"https:\\\/\\\/exafutures.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/exafutures.com\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/exafutures-09-e1503265082995-1.png\",\"contentUrl\":\"https:\\\/\\\/exafutures.com\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/exafutures-09-e1503265082995-1.png\",\"width\":150,\"height\":150,\"caption\":\"Exa Futures Srl\"},\"image\":{\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/exafutures\",\"https:\\\/\\\/x.com\\\/exafutures\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/exafutures\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/#\\\/schema\\\/person\\\/bea36903c155fc96e78708ac3b2b137d\",\"name\":\"Sergio Marzullo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f30da8c7781b6ab50311a40e810fc85da2fa0993ec17b7647b15a01f2164a296?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f30da8c7781b6ab50311a40e810fc85da2fa0993ec17b7647b15a01f2164a296?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f30da8c7781b6ab50311a40e810fc85da2fa0993ec17b7647b15a01f2164a296?s=96&d=mm&r=g\",\"caption\":\"Sergio Marzullo\"},\"url\":\"https:\\\/\\\/exafutures.com\\\/en\\\/author\\\/sergio-marzullo\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Yoast vs Aioseo: the value of plugins for SEO management in WordPress - Exa Futures","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/exafutures.com\/en\/yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress","og_locale":"en_US","og_type":"article","og_title":"Yoast vs Aioseo: the value of plugins for SEO management in WordPress - Exa Futures","og_description":"On May 24, the CMS ( an acronym for Content Managment System) WordPress was made available in its latest version (6.0). This is currently the most popular CMS; in fact, according to recent estimates, it appears that about 43% of all sites on the Internet are built using WordPress. One of the reasons for its…","og_url":"https:\/\/exafutures.com\/en\/yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress","og_site_name":"Exa Futures","article_publisher":"https:\/\/www.facebook.com\/exafutures","article_published_time":"2022-06-14T13:49:10+00:00","article_modified_time":"2023-09-11T10:21:17+00:00","og_image":[{"width":2560,"height":1708,"url":"https:\/\/exafutures.com\/wp-content\/uploads\/2022\/06\/justin-morgan-ZjX-z2Q5zrk-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"Sergio Marzullo","twitter_card":"summary_large_image","twitter_creator":"@exafutures","twitter_site":"@exafutures","twitter_misc":{"Written by":"Sergio Marzullo","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/exafutures.com\/en\/yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress#article","isPartOf":{"@id":"https:\/\/exafutures.com\/en\/yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress"},"author":{"name":"Sergio Marzullo","@id":"https:\/\/exafutures.com\/en\/#\/schema\/person\/bea36903c155fc96e78708ac3b2b137d"},"headline":"Yoast vs Aioseo: the value of plugins for SEO management in WordPress","datePublished":"2022-06-14T13:49:10+00:00","dateModified":"2023-09-11T10:21:17+00:00","mainEntityOfPage":{"@id":"https:\/\/exafutures.com\/en\/yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress"},"wordCount":1912,"commentCount":0,"publisher":{"@id":"https:\/\/exafutures.com\/en\/#organization"},"image":{"@id":"https:\/\/exafutures.com\/en\/yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress#primaryimage"},"thumbnailUrl":"https:\/\/exafutures.com\/wp-content\/uploads\/2022\/06\/justin-morgan-ZjX-z2Q5zrk-unsplash-scaled.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/exafutures.com\/en\/yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress#respond"]}]},{"@type":"WebPage","@id":"https:\/\/exafutures.com\/en\/yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress","url":"https:\/\/exafutures.com\/en\/yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress","name":"Yoast vs Aioseo: the value of plugins for SEO management in WordPress - Exa Futures","isPartOf":{"@id":"https:\/\/exafutures.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/exafutures.com\/en\/yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress#primaryimage"},"image":{"@id":"https:\/\/exafutures.com\/en\/yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress#primaryimage"},"thumbnailUrl":"https:\/\/exafutures.com\/wp-content\/uploads\/2022\/06\/justin-morgan-ZjX-z2Q5zrk-unsplash-scaled.jpg","datePublished":"2022-06-14T13:49:10+00:00","dateModified":"2023-09-11T10:21:17+00:00","breadcrumb":{"@id":"https:\/\/exafutures.com\/en\/yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/exafutures.com\/en\/yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/exafutures.com\/en\/yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress#primaryimage","url":"https:\/\/exafutures.com\/wp-content\/uploads\/2022\/06\/justin-morgan-ZjX-z2Q5zrk-unsplash-scaled.jpg","contentUrl":"https:\/\/exafutures.com\/wp-content\/uploads\/2022\/06\/justin-morgan-ZjX-z2Q5zrk-unsplash-scaled.jpg","width":2560,"height":1708,"caption":"Screen plugin Wordpress"},{"@type":"BreadcrumbList","@id":"https:\/\/exafutures.com\/en\/yoast-vs-aioseo-the-value-of-plugins-for-seo-management-in-wordpress#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/exafutures.com\/en"},{"@type":"ListItem","position":2,"name":"Yoast vs Aioseo: the value of plugins for SEO management in WordPress"}]},{"@type":"WebSite","@id":"https:\/\/exafutures.com\/en\/#website","url":"https:\/\/exafutures.com\/en\/","name":"Exa Futures","description":"MarTech & Digital Agency","publisher":{"@id":"https:\/\/exafutures.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/exafutures.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/exafutures.com\/en\/#organization","name":"Exa Futures Srl","url":"https:\/\/exafutures.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/exafutures.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/exafutures.com\/wp-content\/uploads\/2016\/09\/exafutures-09-e1503265082995-1.png","contentUrl":"https:\/\/exafutures.com\/wp-content\/uploads\/2016\/09\/exafutures-09-e1503265082995-1.png","width":150,"height":150,"caption":"Exa Futures Srl"},"image":{"@id":"https:\/\/exafutures.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/exafutures","https:\/\/x.com\/exafutures","https:\/\/www.linkedin.com\/company\/exafutures"]},{"@type":"Person","@id":"https:\/\/exafutures.com\/en\/#\/schema\/person\/bea36903c155fc96e78708ac3b2b137d","name":"Sergio Marzullo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f30da8c7781b6ab50311a40e810fc85da2fa0993ec17b7647b15a01f2164a296?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f30da8c7781b6ab50311a40e810fc85da2fa0993ec17b7647b15a01f2164a296?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f30da8c7781b6ab50311a40e810fc85da2fa0993ec17b7647b15a01f2164a296?s=96&d=mm&r=g","caption":"Sergio Marzullo"},"url":"https:\/\/exafutures.com\/en\/author\/sergio-marzullo"}]}},"_links":{"self":[{"href":"https:\/\/exafutures.com\/en\/wp-json\/wp\/v2\/posts\/3343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exafutures.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exafutures.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exafutures.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/exafutures.com\/en\/wp-json\/wp\/v2\/comments?post=3343"}],"version-history":[{"count":27,"href":"https:\/\/exafutures.com\/en\/wp-json\/wp\/v2\/posts\/3343\/revisions"}],"predecessor-version":[{"id":3526,"href":"https:\/\/exafutures.com\/en\/wp-json\/wp\/v2\/posts\/3343\/revisions\/3526"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exafutures.com\/en\/wp-json\/wp\/v2\/media\/3360"}],"wp:attachment":[{"href":"https:\/\/exafutures.com\/en\/wp-json\/wp\/v2\/media?parent=3343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exafutures.com\/en\/wp-json\/wp\/v2\/categories?post=3343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exafutures.com\/en\/wp-json\/wp\/v2\/tags?post=3343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}