{"id":3839,"date":"2023-11-07T16:31:35","date_gmt":"2023-11-07T15:31:35","guid":{"rendered":"https:\/\/exafutures.com\/?p=3839"},"modified":"2023-11-07T16:38:30","modified_gmt":"2023-11-07T15:38:30","slug":"instagram-bio-why-is-so-important","status":"publish","type":"post","link":"https:\/\/exafutures.com\/en\/instagram-bio-why-is-so-important","title":{"rendered":"Instagram bio: why is so important?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Instagram bio is your business card in the social media era: a brief text that you can include in your profile and that allows you to explain who you are.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But above all, it\u2019s the first marketing tool that you have to conquer your audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we try to understand together why it\u2019s so important to write your bio correctly and how to do it. Here\u2019s what we\u2019re going to explore:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What is the Instagram bio<\/li>\n\n\n\n<li>What is its purpose<\/li>\n\n\n\n<li>The tools to use<\/li>\n\n\n\n<li>Tips &amp; tricks for an optimized biography<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">What is the Instagram bio?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">First, we can say that the Instagram bio has two parts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Name<\/li>\n\n\n\n<li>Biography<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>EXTRA NOTE<\/strong>: Although the name is not actually part of the biographic text, it\u2019s just as useful and exploitable for giving users a preview of your profile.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As we mentioned slightly above, the bio is a 150-characters maximum text that is used to explain who you are and what you do, and it\u2019s also the first section that users will notice when they arrive at your profile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The name, on the other hand, provides \u201conly\u201d 60 characters. From a ranking perspective, it\u2019s important to include keywords that represent your industry or that are related to your business: this way, those who land on your account will immediately have an overview of the type of profile and what you\u2019ll be talking about on it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the more generic case of a brand, for example, it will be enough to use the formula name + industry. If, on the other hand, the profile will be that of a personal brand or freelancer, it will be possible to use this space to give some relevant information through the formula name + last name +&nbsp; role\/position. Thus, writing <em>John Doe | Social Media Manager<\/em> could be a good choice if your profile will be about social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>EXTRA TIP<\/strong>: if yours is a local business, use the name of the city in which you\u2019re located to facilitate a potential geographical search by users!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is its task?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Instagram bio has multiple functions and, most importantly, several goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">Introducing the profile<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We will never stop saying this, first of all, the biography needs to explain what you do and how you do it: Who are you? Are you a business? What is your industry? Why someone should follow you?<br>Keep these questions in mind and try to answer as many as possible when writing your bio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s look at some examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Deliveroo<\/strong> brings products from your favorite restaurants and stores to your doorstep<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/exafutures.com\/wp-content\/uploads\/2023\/11\/DELIVEROO-1-1024x364.png\" alt=\"\" class=\"wp-image-3846 lazyload\" width=\"510\" height=\"181\" data-sizes=\"auto\" data-srcset=\"https:\/\/exafutures.com\/wp-content\/uploads\/2023\/11\/DELIVEROO-1-1024x364.png 1024w, https:\/\/exafutures.com\/wp-content\/uploads\/2023\/11\/DELIVEROO-1-320x114.png 320w, https:\/\/exafutures.com\/wp-content\/uploads\/2023\/11\/DELIVEROO-1-20x7.png 20w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Asos <\/strong>is a clothing brand (also for men) that believes in acceptance and judgment-free fashion<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/exafutures.com\/wp-content\/uploads\/2023\/11\/ASOS-1-1024x364.png\" alt=\"\" class=\"wp-image-3848 lazyload\" width=\"541\" height=\"192\" data-sizes=\"auto\" data-srcset=\"https:\/\/exafutures.com\/wp-content\/uploads\/2023\/11\/ASOS-1-1024x364.png 1024w, https:\/\/exafutures.com\/wp-content\/uploads\/2023\/11\/ASOS-1-320x114.png 320w, https:\/\/exafutures.com\/wp-content\/uploads\/2023\/11\/ASOS-1-20x7.png 20w\" sizes=\"auto, (max-width: 541px) 100vw, 541px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">Gaining followers<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We said that the bio is our digital business card. The role it plays is the very same: to convince people who meet us to become our customers &#8211; in this case, followers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just employing within the bio keywords that are relevant to the users we want to reach or who might be interested in what we do will firstly make it easier to find our profile and, secondly, we will speak the same language as the user. What better way to convert a user into a follower than by offering the very content they are looking for?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s look at an example based on the same profiles as before:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Deliveroo <\/strong>uses specific keywords such as \u201crestaurants\u201d, \u201cshops\u201d, \u201csupermarket\u201d and, of course, \u201cdelivered\u201d<\/li>\n\n\n\n<li><strong>Asos <\/strong>talks about \u201cshop\u201d, \u201cmenswear\u201d and \u201cjudgment-free\u201d since it\u2019s their corporate value<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: underline;\">Convert<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last but not least, conversion. It is good practice to include a Call to Action that invites the user to take an action, based on what your final goal is. Would you like users to buy something on your online store? Or for them download a white paper you\u2019ve written? Or, again, have them sign up for your newsletter? Here you have the right space to walk them along your conversion path.<br>Usually, then, you place a CTA at the end of the bio that pushes the user to the link visible right below.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this case, <strong>Wired<\/strong> invites users to read the latest news on its website<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/exafutures.com\/wp-content\/uploads\/2023\/11\/WIRED-1024x364.png\" alt=\"\" class=\"wp-image-3850 lazyload\" width=\"513\" height=\"182\" data-sizes=\"auto\" data-srcset=\"https:\/\/exafutures.com\/wp-content\/uploads\/2023\/11\/WIRED-1024x364.png 1024w, https:\/\/exafutures.com\/wp-content\/uploads\/2023\/11\/WIRED-320x114.png 320w, https:\/\/exafutures.com\/wp-content\/uploads\/2023\/11\/WIRED-20x7.png 20w\" sizes=\"auto, (max-width: 513px) 100vw, 513px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not long ago, moreover, Instagram introduced the ability to include up to 5 different links, increasing the number of actions a user can potentially take and allowing brands and freelancers to pursue multiple goals instead of focusing on one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rolex&#8217;s<\/strong> profile, for example, invites users to discover the new Rolex Deepsea (commercial purpose) or explore the essence of the brand and its manufacturing (awareness purpose).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/exafutures.com\/wp-content\/uploads\/2023\/11\/ROLEX-1024x364.png\" alt=\"\" class=\"wp-image-3852 lazyload\" width=\"646\" height=\"230\" data-sizes=\"auto\" data-srcset=\"https:\/\/exafutures.com\/wp-content\/uploads\/2023\/11\/ROLEX-1024x364.png 1024w, https:\/\/exafutures.com\/wp-content\/uploads\/2023\/11\/ROLEX-640x227.png 640w, https:\/\/exafutures.com\/wp-content\/uploads\/2023\/11\/ROLEX-320x114.png 320w, https:\/\/exafutures.com\/wp-content\/uploads\/2023\/11\/ROLEX-20x7.png 20w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Useful tools<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As we just mentioned, Instagram allows up to 5 links to be included in the bio. But what if you need to insert more? Don\u2019t panic, some tools meet us halfway to include more landing pages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/linktr.ee\/\">LinkTree<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">LinkTree is the most popular tool for adding multiple links on Instagram. You can customize the landing page that the user will land on and where all your links will be. It offers several subscription plans, including a free one.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/lnk.bio\/it\/\">Lnk.Bio<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Lnk.Bio offers a very high level of landing page customization, allowing you to change the layout, add videos, text, and preview images for each link [here is the <a href=\"https:\/\/www.youtube.com\/watch?v=oV8H6nen4ZE&amp;feature=youtu.be\">tutorial<\/a> that will help you understand if this is the right tool for you]. Again, the platform offers a free version or different subscription plans.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/later.com\/link-in-bio\/\">Linkin.bio by Later<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This tool offered by Later, a platform created for social media management, is similar to the previously mentioned tools: it allows landing page customization and the addition of multiple links. Unlike the first two tools, however, it doesn\u2019t offer a free plan, but only a 14-days trial version.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tips &amp; tricks for an optimized biography<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now that we have all this information, let\u2019s try to put it together and recap:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Always begin by explaining who you are and what you do<\/li>\n\n\n\n<li>Make clear what content users will find on your profile<\/li>\n\n\n\n<li>Give your audience a reason to follow you<\/li>\n\n\n\n<li>Include a call-to-action that will intrigue the users and push them toward conversion<\/li>\n\n\n\n<li>Write clear, short sentences; you will catch your audience\u2019s attention easily<\/li>\n\n\n\n<li>Switch to a business or creator account to take advantage of contact features offered by Instagram instead of including your phone number and email in the bio<\/li>\n\n\n\n<li>Always associate a title to your link: besides looking neater, you will help users quickly find what they\u2019re interested in<\/li>\n\n\n\n<li>Emoji are your friends \u2764\ufe0f use them to visually divide the information in your bio<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s practice together<br>I\u2019m a hairstylist and I\u2019ve got a store in Milan. What could be my bio?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ExaFutures Hairstylist<\/strong><br><em>Hairdresser<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2702\ufe0f Creativity at its best<br>\ud83d\udc87\ud83c\udffd\u200d\u2640\ufe0f Do you want to put a (split) end to it?<br>\ud83d\udccd Via Crocefisso 21, Milano<br>Book your next appointment now\ud83d\udc47\ud83c\udffb<br><em>*link*<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How did yours turn out?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But in the end, remember: play, give it a try, listen to your audience, and test different types of bio. It\u2019s not definitive and you can change it whenever you want!<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Curious to find out more news about the world of social media and digital marketing and always want to be on the ball? Sign up for our newsletter to be updated on all the latest news. And next time leave those business cards at home \ud83c\udfab<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Instagram bio is your business card in the social media era: a brief text that you can include in your profile and that allows you to explain who you are. But above all, it\u2019s the first marketing tool that you have to conquer your audience. In this article, we try to understand together why&hellip;<\/p>\n","protected":false},"author":7,"featured_media":3838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[18],"tags":[393,169,394,177,178,179,180],"class_list":["post-3839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-biography","tag-instagram-2","tag-instagram-seo-2","tag-social-media-2","tag-social-media-management-2","tag-social-media-marketing-2","tag-social-network-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram bio: why is so important?<\/title>\n<meta name=\"description\" content=\"The Instagram bio is your business card in the social media era: a brief text that you can include in your profile and that allows you to...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exafutures.com\/en\/instagram-bio-why-is-so-important\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram bio: why is so important?\" \/>\n<meta property=\"og:description\" content=\"The Instagram bio is your business card in the social media era: a brief text that you can include in your profile and that allows you to...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exafutures.com\/en\/instagram-bio-why-is-so-important\" \/>\n<meta property=\"og:site_name\" content=\"Exa Futures\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/exafutures\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-07T15:31:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-07T15:38:30+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/exafutures.com\/wp-content\/uploads\/2023\/11\/daniel-korpai-gPFrF6HPoNk-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lavinia Ungaro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@exafutures\" \/>\n<meta name=\"twitter:site\" content=\"@exafutures\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lavinia Ungaro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/instagram-bio-why-is-so-important#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/instagram-bio-why-is-so-important\"},\"author\":{\"name\":\"Lavinia Ungaro\",\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/#\\\/schema\\\/person\\\/d1f61c9e25ba4f42f88ce0ae9b584516\"},\"headline\":\"Instagram bio: why is so important?\",\"datePublished\":\"2023-11-07T15:31:35+00:00\",\"dateModified\":\"2023-11-07T15:38:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/instagram-bio-why-is-so-important\"},\"wordCount\":1229,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/instagram-bio-why-is-so-important#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/exafutures.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/daniel-korpai-gPFrF6HPoNk-unsplash-scaled.jpg\",\"keywords\":[\"biography\",\"instagram\",\"instagram seo\",\"social media\",\"social media management\",\"social media marketing\",\"social network\"],\"articleSection\":[\"business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/exafutures.com\\\/en\\\/instagram-bio-why-is-so-important#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/instagram-bio-why-is-so-important\",\"url\":\"https:\\\/\\\/exafutures.com\\\/en\\\/instagram-bio-why-is-so-important\",\"name\":\"Instagram bio: why is so important?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/instagram-bio-why-is-so-important#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/instagram-bio-why-is-so-important#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/exafutures.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/daniel-korpai-gPFrF6HPoNk-unsplash-scaled.jpg\",\"datePublished\":\"2023-11-07T15:31:35+00:00\",\"dateModified\":\"2023-11-07T15:38:30+00:00\",\"description\":\"The Instagram bio is your business card in the social media era: a brief text that you can include in your profile and that allows you to...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/instagram-bio-why-is-so-important#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/exafutures.com\\\/en\\\/instagram-bio-why-is-so-important\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/instagram-bio-why-is-so-important#primaryimage\",\"url\":\"https:\\\/\\\/exafutures.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/daniel-korpai-gPFrF6HPoNk-unsplash-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/exafutures.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/daniel-korpai-gPFrF6HPoNk-unsplash-scaled.jpg\",\"width\":2048,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/instagram-bio-why-is-so-important#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/exafutures.com\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Instagram bio: why is so important?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/exafutures.com\\\/en\\\/\",\"name\":\"Exa Futures\",\"description\":\"MarTech &amp; Digital Agency\",\"publisher\":{\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/exafutures.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/#organization\",\"name\":\"Exa Futures Srl\",\"url\":\"https:\\\/\\\/exafutures.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/exafutures.com\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/exafutures-09-e1503265082995-1.png\",\"contentUrl\":\"https:\\\/\\\/exafutures.com\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/exafutures-09-e1503265082995-1.png\",\"width\":150,\"height\":150,\"caption\":\"Exa Futures Srl\"},\"image\":{\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/exafutures\",\"https:\\\/\\\/x.com\\\/exafutures\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/exafutures\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/exafutures.com\\\/en\\\/#\\\/schema\\\/person\\\/d1f61c9e25ba4f42f88ce0ae9b584516\",\"name\":\"Lavinia Ungaro\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1fb82b33609bc9c894dc07e290dba12bce1368cd9feb56e07d2ab1dac0d85e3e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1fb82b33609bc9c894dc07e290dba12bce1368cd9feb56e07d2ab1dac0d85e3e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1fb82b33609bc9c894dc07e290dba12bce1368cd9feb56e07d2ab1dac0d85e3e?s=96&d=mm&r=g\",\"caption\":\"Lavinia Ungaro\"},\"url\":\"https:\\\/\\\/exafutures.com\\\/en\\\/author\\\/lavinia-ungaro\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Instagram bio: why is so important?","description":"The Instagram bio is your business card in the social media era: a brief text that you can include in your profile and that allows you to...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/exafutures.com\/en\/instagram-bio-why-is-so-important","og_locale":"en_US","og_type":"article","og_title":"Instagram bio: why is so important?","og_description":"The Instagram bio is your business card in the social media era: a brief text that you can include in your profile and that allows you to...","og_url":"https:\/\/exafutures.com\/en\/instagram-bio-why-is-so-important","og_site_name":"Exa Futures","article_publisher":"https:\/\/www.facebook.com\/exafutures","article_published_time":"2023-11-07T15:31:35+00:00","article_modified_time":"2023-11-07T15:38:30+00:00","og_image":[{"width":2048,"height":2560,"url":"http:\/\/exafutures.com\/wp-content\/uploads\/2023\/11\/daniel-korpai-gPFrF6HPoNk-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"Lavinia Ungaro","twitter_card":"summary_large_image","twitter_creator":"@exafutures","twitter_site":"@exafutures","twitter_misc":{"Written by":"Lavinia Ungaro","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/exafutures.com\/en\/instagram-bio-why-is-so-important#article","isPartOf":{"@id":"https:\/\/exafutures.com\/en\/instagram-bio-why-is-so-important"},"author":{"name":"Lavinia Ungaro","@id":"https:\/\/exafutures.com\/en\/#\/schema\/person\/d1f61c9e25ba4f42f88ce0ae9b584516"},"headline":"Instagram bio: why is so important?","datePublished":"2023-11-07T15:31:35+00:00","dateModified":"2023-11-07T15:38:30+00:00","mainEntityOfPage":{"@id":"https:\/\/exafutures.com\/en\/instagram-bio-why-is-so-important"},"wordCount":1229,"commentCount":0,"publisher":{"@id":"https:\/\/exafutures.com\/en\/#organization"},"image":{"@id":"https:\/\/exafutures.com\/en\/instagram-bio-why-is-so-important#primaryimage"},"thumbnailUrl":"https:\/\/exafutures.com\/wp-content\/uploads\/2023\/11\/daniel-korpai-gPFrF6HPoNk-unsplash-scaled.jpg","keywords":["biography","instagram","instagram seo","social media","social media management","social media marketing","social network"],"articleSection":["business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/exafutures.com\/en\/instagram-bio-why-is-so-important#respond"]}]},{"@type":"WebPage","@id":"https:\/\/exafutures.com\/en\/instagram-bio-why-is-so-important","url":"https:\/\/exafutures.com\/en\/instagram-bio-why-is-so-important","name":"Instagram bio: why is so important?","isPartOf":{"@id":"https:\/\/exafutures.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/exafutures.com\/en\/instagram-bio-why-is-so-important#primaryimage"},"image":{"@id":"https:\/\/exafutures.com\/en\/instagram-bio-why-is-so-important#primaryimage"},"thumbnailUrl":"https:\/\/exafutures.com\/wp-content\/uploads\/2023\/11\/daniel-korpai-gPFrF6HPoNk-unsplash-scaled.jpg","datePublished":"2023-11-07T15:31:35+00:00","dateModified":"2023-11-07T15:38:30+00:00","description":"The Instagram bio is your business card in the social media era: a brief text that you can include in your profile and that allows you to...","breadcrumb":{"@id":"https:\/\/exafutures.com\/en\/instagram-bio-why-is-so-important#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/exafutures.com\/en\/instagram-bio-why-is-so-important"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/exafutures.com\/en\/instagram-bio-why-is-so-important#primaryimage","url":"https:\/\/exafutures.com\/wp-content\/uploads\/2023\/11\/daniel-korpai-gPFrF6HPoNk-unsplash-scaled.jpg","contentUrl":"https:\/\/exafutures.com\/wp-content\/uploads\/2023\/11\/daniel-korpai-gPFrF6HPoNk-unsplash-scaled.jpg","width":2048,"height":2560},{"@type":"BreadcrumbList","@id":"https:\/\/exafutures.com\/en\/instagram-bio-why-is-so-important#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/exafutures.com\/en"},{"@type":"ListItem","position":2,"name":"Instagram bio: why is so important?"}]},{"@type":"WebSite","@id":"https:\/\/exafutures.com\/en\/#website","url":"https:\/\/exafutures.com\/en\/","name":"Exa Futures","description":"MarTech &amp; Digital Agency","publisher":{"@id":"https:\/\/exafutures.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/exafutures.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/exafutures.com\/en\/#organization","name":"Exa Futures Srl","url":"https:\/\/exafutures.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/exafutures.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/exafutures.com\/wp-content\/uploads\/2016\/09\/exafutures-09-e1503265082995-1.png","contentUrl":"https:\/\/exafutures.com\/wp-content\/uploads\/2016\/09\/exafutures-09-e1503265082995-1.png","width":150,"height":150,"caption":"Exa Futures Srl"},"image":{"@id":"https:\/\/exafutures.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/exafutures","https:\/\/x.com\/exafutures","https:\/\/www.linkedin.com\/company\/exafutures"]},{"@type":"Person","@id":"https:\/\/exafutures.com\/en\/#\/schema\/person\/d1f61c9e25ba4f42f88ce0ae9b584516","name":"Lavinia Ungaro","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1fb82b33609bc9c894dc07e290dba12bce1368cd9feb56e07d2ab1dac0d85e3e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1fb82b33609bc9c894dc07e290dba12bce1368cd9feb56e07d2ab1dac0d85e3e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1fb82b33609bc9c894dc07e290dba12bce1368cd9feb56e07d2ab1dac0d85e3e?s=96&d=mm&r=g","caption":"Lavinia Ungaro"},"url":"https:\/\/exafutures.com\/en\/author\/lavinia-ungaro"}]}},"_links":{"self":[{"href":"https:\/\/exafutures.com\/en\/wp-json\/wp\/v2\/posts\/3839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exafutures.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exafutures.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exafutures.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/exafutures.com\/en\/wp-json\/wp\/v2\/comments?post=3839"}],"version-history":[{"count":9,"href":"https:\/\/exafutures.com\/en\/wp-json\/wp\/v2\/posts\/3839\/revisions"}],"predecessor-version":[{"id":3867,"href":"https:\/\/exafutures.com\/en\/wp-json\/wp\/v2\/posts\/3839\/revisions\/3867"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exafutures.com\/en\/wp-json\/wp\/v2\/media\/3838"}],"wp:attachment":[{"href":"https:\/\/exafutures.com\/en\/wp-json\/wp\/v2\/media?parent=3839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exafutures.com\/en\/wp-json\/wp\/v2\/categories?post=3839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exafutures.com\/en\/wp-json\/wp\/v2\/tags?post=3839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}