Client and Partners
Omnicom, PNAT & Red Joint Film
Year
2024
Solution
Experience Design – Content Design – Front-End Development

Changing perspective for the good of the planet

Prospettiva Terra is a non-profit project created by companies that have decided to tackle global warming together through technology and science for a truly sustainable future.

The first initiative involves the installation of 300 IoT-Internet of Things sensors on the trees of BAM – Biblioteca degli Alberi in Milan, developed by Stefano Mancuso and Pnat (a spin-off of the University of Florence). These sensors will allow a series of real-time information to be collected on the plants, from their state of health to the benefits they produce for the community.

Scientific curator and co-founder of the project is Stefano Mancuso, academic, founder of plant neurobiology and populariser.

Narrating the project

In such a historical moment, where the consequences of the climate crisis are increasingly evident, narrating such an ambitious project was a major challenge for the ExaFutures Design and Development team.

The main requirement from the beginning was to build a clear narrative around the density of information available. The goal: to convey Prospettiva Terra’s mission in a simple and immediate way to give credibility to the project among stakeholders and the community.

Il sito

Abbiamo sviluppato un sito web che raccontasse lo scopo di Prospettiva Terra in modo concreto. L’utente è guidato in un percorso alla scoperta del progetto e delle iniziative scientifiche intraprese per perseguire il cambiamento, un passo alla volta.

The website

From the scenario analysis, we defined three design principles that allowed us to maintain consistency throughout all phases of the project.

  • Simplification
  • Curiosity
  • Trasparency

Co-design moments with the working group made it possible to build an intuitive information architecture and to convert the complexity of the various levels into comprehensible messages with a pop, almost entertaining tone of voice, within everyone’s immediate reach.

The technology

The technological infrastructure of the site is based on React, a technology that allowed us to design pages independently according to communication needs. The illustrations were integrated in svg and with CSS we realised fluid micro-animations. The back-end platform was realised in WordPress.

The design

To make the communication distinctive, we enriched the narrative with a set of illustrations with a minimalist yet bright and colourful style, effective in generating a recognisable ecosystem. Contrasting with the dark background, they contribute to an elegant look and feel that effectively supports the nature of the project.

The numbers

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Weeks for project development
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Team members involved
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Visual concepts

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