How do you choose the right KPIs for social media? What are KPIs really used…
Contests, Giveaways, and Freebies: What Are the Differences, Goals, and When Should You Use Them?
In 2026, strategies like Contests, Giveaways, and Freebies are no longer simple “tricks” used by…
Meta Andromeda: How Advertising for E-commerce Will Change in 2026
It is fascinating to see how the vision we outlined for 2026 is taking shape…
Marketing Trends 2026: Strategic Guide for CMOs and Digital Companies
The digital landscape is currently marked by profound changes: we live in a world where…
Retail 2026: 8 Strategic Trends for E-Commerce and Businesses
2026 promises to be a year of significant developments in the field of Artificial Intelligence…
How to Deal With a Crisis on Social Media?
In recent years, the role of social media has far surpassed the boundaries of a…
Meta Verified for Businesses: Is It Really Worth It? Cost-Benefit Analysis and How to Get the “Verified Badge” on Social Media
Let’s be honest: in a world where over 5 billion people use social media, effective…
Instagram’s KPIs
Key Performance Indicators, also shortened to KPIs, are the main indicators that allow us to…
Spotify Advertising
It’s the app that has revolutionized music listening since its launch in (now far) 2008,…
LinkedIn, the unstoppable growth of professional networking
In the diverse universe of social networks, trends are always good to be observed. And…
YouTube: Why It’s Worth Adding It to Your Social Media Mix
Born in 2005 from the genius of three PayPal employees, and bought by Google in…
Weather Marketing
If you are wondering how the words “weather” and “marketing” end up in the same…
Content Marketing for Social Media: A Successful Strategy
Used by over 5 billion people (according to the Statista website dated April 2024) all…
Social media numbers: reading them from a strategic perspective
Social media numbers are often underestimated: as they are so big, they may look like…
Hashtags and #socialmediamarketing: get to know and use them to your advantage
Today we want to tackle a digital communication technique that continues to be valid over…
How often to post on social media
How much should I post on social media? This is most likely the first question…
2024: let’s find out some upcoming social network trends
Let’s talk about future trends. 2024 is almost here and for some months already, there…
The Best Tools for a Social Media Manager
The Social Media Manager is that mystical figure who at Christmas lunches is classified by…
Nike, McDonald’s and Patagonia: the digital marketing of the industry giants
Digital marketing has become an increasingly important aspect in the success of any company in…
How to manage negative reviews on Social Media
“There is only one thing in the world worse than being talked about, and that…
Instagram bio: why is so important?
The Instagram bio is your business card in the social media era: a brief text…
The Power of Influencer Marketing in the Digital Age
Social media is one of the strongest factors of brand promotion in today’s world because…
ToV: your first steps for successful communication on social media
When we talk about communication the first impression is the one that counts. The way…
Threads
Instagram’s “Twitter Killer” app is the talk of the town. If you’ve just return from…
Google Analytics 4 vs Universal Analytics: 11 differences
Sooner or later, it had to happen... and so it did: in the world of…
Instagram Group Profiles
Update Feb. 13, 2024 Instagram has informed users that, as of January 12, 2024, the…
ChatGPT: is it possible to create artificial content for SEO purposes?
If artificial intelligence only a few years ago seemed like a sci-fi concept and in…
Yoast vs Aioseo: the value of plugins for SEO management in WordPress
On May 24, the CMS ( an acronym for Content Managment System) WordPress was made…
Google News: What it is, and what benefits its use can bring.
Does your company have a website where, besides carrying out commercial activity, there is a…
WordPress vs Drupal: Open Source in comparison
Today we continue our journey into the world of Content Management Systems (or CMS) with…
Google Search Console: what it is and why it is essential to use it
“Search Console tools and reports help you measure the traffic and search performance of your…
Amazon Advertising: what it is and how Ads on Amazon work
The Coronavirus pandemic marked a huge leap forward for Big Tech companies: among these, surely,…
Prestashop vs Shopify, a Comparison Between Opensource and SaaS E-Commerce
In the last blogposts we focused on the complex and articulated world of e-commerce platforms:…
PrestaShop or WooCommerce: which to choose for your e-commerce?
In the first quarter of 2021, e-commerce grew by 58% on an annual basis: traffic…
Shopify vs Squarespace – A comparison between e-commerce services
Managing a business today means having a good online presence and, in particular, knowing how…
Digital advertising and tracking, including cookies, tags, pixels and UTMs
Back at the times of the first advertising agencies, tracking down how many people had…
Real Time Marketing for Social Media
Real Time Marketing (RTM) is a well-known topic among marketers. The capability to react quickly…
How to optimize mobile apps with App Store Optimization (ASO)
Within Digital Marketing, the term “optimization” is often related to SEO, ranking and indexing of…
Native advertising: formats, numbers and rules
Giving the right content to the right user through a coherent user-experience: this is basically…
SEO: what it is, how it is done and what search engine optimization is for
A topic as extended as SEO would certainly require much more time and space than…
Digital Advertising: What Is It and What are the Different Types Available
According to a 2019 report by the IAB (Interactive Adverting Bureau), the European digital advertising…
What is MarTech and why is it so important for your business?
As for any topic you are not aware of, everything always starts with the question…
Why and How Companies Need to Take Advantage of (Big) Data Science, Now.
We live in unprecedented times where, thanks to technology, any individual or organization can finally…
Over 3500+ Businesses Flock to CircleMe!
This last months of 2018 we have seen a promising trend on our interest-platform CircleMe.…