Exa is a unit of measurement representing an extremely large number (10¹⁸). We believe technology enables the creation of better futures. How many futures are possible? A huge number. Hence, Exa Futures.

We are analytical, pragmatic, and methodical.
We don’t develop “cookie-cutter” projects; instead, we start from a client’s real needs, their necessary constraints (e.g., budget, creativity, etc.), and the awareness that thinking outside the box can lead to greater competitiveness.
We do not chase every tech trend of the moment and focus strongly on substance.
Before operating in any field, we study it in depth.
We take transparency and intellectual honesty as points of pride.

We place a strong emphasis on all Digital Marketing activities that can be accurately measured, allowing us to closely monitor performance and achieve a real ROI.
That said, we know that effective results come from a well-orchestrated integration of the various Digital Marketing disciplines. Over the years, we have therefore developed in-house know-how that enables us to address our clients’ digital marketing needs in a truly 360-degree way.

We are experts in the main digital advertising platforms (e.g., Google, Meta, LinkedIn, TikTok, Pinterest, Spotify, etc.), and we also operate on Programmatic Advertising networks, DSPs, and other AdTech platforms (e.g., Teads, Criteo).
Depending on the specific project, we can also arrange “premium placement” agreements on selected websites.
For mobile apps, we manage App Store Marketing campaigns on both the Apple App Store and Google Play.

Lead generation activities—both through dedicated landing pages and natively within the various platforms—are increasingly effective, and therefore projects we undertake more and more frequently.
This type of initiative can deliver very strong ROI. The key factor is working in close coordination with the client, ensuring very short feedback cycles and frequent campaign optimizations, in order to achieve the right balance between lead quality and cost.

Yes, before proposing any intervention, we always carry out an in-depth UX analysis. This allows us to understand:

• how people currently use your website,
• which obstacles they encounter along their journey,
• which elements work well and should be enhanced,
• which improvement opportunities can generate tangible results.

To provide you with a complete picture, our analysis includes a competitor analysis, as well as an evaluation of information architecture, navigation, microcopy, visual consistency, accessibility, and usability across different devices, all supported by data.