Born in 2005 from the genius of three PayPal employees, and bought by Google in…
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Weather Marketing
If you are wondering how the words “weather” and “marketing” end up in the same…
Content Marketing for Social Media: A Successful Strategy
Used by over 5 billion people (according to the Statista website dated April 2024) all…
Social media numbers: reading them from a strategic perspective
Social media numbers are often underestimated: as they are so big, they may look like…
Hashtags and #socialmediamarketing: get to know and use them to your advantage
Today we want to tackle a digital communication technique that continues to be valid over…
How often to post on social media
How much should I post on social media? This is most likely the first question…
2024: let’s find out some upcoming social network trends
Let’s talk about future trends. 2024 is almost here and for some months already, there…
The Best Tools for a Social Media Manager
The Social Media Manager is that mystical figure who at Christmas lunches is classified by…
Nike, McDonald’s and Patagonia: the digital marketing of the industry giants
Digital marketing has become an increasingly important aspect in the success of any company in…
How to manage negative reviews on Social Media
“There is only one thing in the world worse than being talked about, and that…