Key Performance Indicators, also shortened to KPIs, are the main indicators that allow us to…
business
Spotify Advertising
It’s the app that has revolutionized music listening since its launch in (now far) 2008,…
LinkedIn, the unstoppable growth of professional networking
In the diverse universe of social networks, trends are always good to be observed. And…
YouTube: Why It’s Worth Adding It to Your Social Media Mix
Born in 2005 from the genius of three PayPal employees, and bought by Google in…
Weather Marketing
If you are wondering how the words “weather” and “marketing” end up in the same…
Content Marketing for Social Media: A Successful Strategy
Used by over 5 billion people (according to the Statista website dated April 2024) all…
Social media numbers: reading them from a strategic perspective
Social media numbers are often underestimated: as they are so big, they may look like…
Hashtags and #socialmediamarketing: get to know and use them to your advantage
Today we want to tackle a digital communication technique that continues to be valid over…
How often to post on social media
How much should I post on social media? This is most likely the first question…
2024: let’s find out some upcoming social network trends
Let’s talk about future trends. 2024 is almost here and for some months already, there…