In the diverse universe of social networks, trends are always good to be observed. And…
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YouTube: Why It’s Worth Adding It to Your Social Media Mix
Born in 2005 from the genius of three PayPal employees, and bought by Google in…
Content Marketing for Social Media: A Successful Strategy
Used by over 5 billion people (according to the Statista website dated April 2024) all…
Social media numbers: reading them from a strategic perspective
Social media numbers are often underestimated: as they are so big, they may look like…
Hashtags and #socialmediamarketing: get to know and use them to your advantage
Today we want to tackle a digital communication technique that continues to be valid over…
Nike, McDonald’s and Patagonia: the digital marketing of the industry giants
Digital marketing has become an increasingly important aspect in the success of any company in…
Amazon Advertising: what it is and how Ads on Amazon work
The Coronavirus pandemic marked a huge leap forward for Big Tech companies: among these, surely,…
Shopify vs Squarespace – A comparison between e-commerce services
Managing a business today means having a good online presence and, in particular, knowing how…
Digital advertising and tracking, including cookies, tags, pixels and UTMs
Back at the times of the first advertising agencies, tracking down how many people had…
Real Time Marketing for Social Media
Real Time Marketing (RTM) is a well-known topic among marketers. The capability to react quickly…