This last months of 2018 we have seen a promising trend on our interest-platform CircleMe. As of today, in fact, our systems have detected at least 3500+ business accounts registered on our platform.
Building on a previous analysis done in April 2018, it appears that these initial 3500+ businesses are mostly small and medium companies which are seeking visibility and that value the importance of being on a platform which focuses on the expression and study of people’s interests (not by guessing them, but by asking them directly to all its users).
From Makeup Artists to Small Retailers
Hence, among the many companies, we find ventures such as The School of Makeup, represented by the tutor and blogger Sacha Parker (https://www.circleme.com/sashaparker). This user is taking advantage of the platform also by posting often relevant content on interest-pages about makeup, hairstyle, beauty tips and others, targeting specifically Circlers who are interested in such subjects. Excellent use of the platform, Sasha!
Another fun example is by the company Candy Fix(www.circleme.com/CandyFix460775735), which seems to provide personalized candy boxes for anniversaries, birthdays, corporate events, and more. Now, that’s a good link to save, for some special occasions during which getting spoiled.
But we also find London restaurants, such as the Indian one Miran Masala, right opposite the London Olympia (www.circleme.com/miranmasala) or professional photographers studios such as Cliik Studios (https://www.circleme.com/cliikstudios), based in Manchester and very active as well in terms of content-posts (as you can guess, related to Photography, interest for which we have lots of engaged users).
Our Promise to All These Businesses and to Our Circlers
3500+ small and medium businesses are starting to notice and appreciate the value of having a presence on CircleMe, and we honor this trust. For this reason, in these days we are working hard to offer new features to these users, including opportunities for businesses to leverage their presence on our platform. In the meantime, you will start to notice the new icon “BUSINESS” appearing on the user pages of these accounts, to facilitate recognizing such an account as soon as you visit their CircleMe page.
Businesses can identify themselves as a “company” profile instead of a “private user” profile by accessing their own Settings page (https://www.circleme.com/settings). By selecting the “company” setting, businesses will be receive dedicated communication and special offers. In these days our team is closing up on our special features package which will be provided to any business account. More news on this coming soon!
Concurrently, our team is working hard to ensure that the user-experience for our many Circlers will not be negatively affected by the comprehensible interest of businesses to reach out to our community of users. Furthermore, and as important as the previous point, we want to make sure that the precious data and intelligence we extract from the interest-graph will not be affected by the biased behavior of business accounts, and so we are working on adapting our algorithms and models to take into consideration this new type of user.
We are keeping busy with many evolutions to our platform, and cannot wait to share more news with all of you.
Very exciting times and extremely happy that this CircleMe party is getting crowded! Everybody’s welcome!
#crowdedparty #businessoncircleme #bewhatyoulike