Google Analytics 4 vs Universal Analytics: 11 differences
Sooner or later, it had to happen... and so it did: in the world of…
Amazon Advertising: what it is and how Ads on Amazon work
The Coronavirus pandemic marked a huge leap forward for Big Tech companies: among these, surely,…
PrestaShop or WooCommerce: which to choose for your e-commerce?
In the first quarter of 2021, e-commerce grew by 58% on an annual basis: traffic…
Digital advertising and tracking, including cookies, tags, pixels and UTMs
Back at the times of the first advertising agencies, tracking down how many people had…
How to optimize mobile apps with App Store Optimization (ASO)
Within Digital Marketing, the term “optimization” is often related to SEO, ranking and indexing of…
Native advertising: formats, numbers and rules
Giving the right content to the right user through a coherent user-experience: this is basically…
SEO: what it is, how it is done and what search engine optimization is for
A topic as extended as SEO would certainly require much more time and space than…
What is MarTech and why is it so important for your business?
As for any topic you are not aware of, everything always starts with the question…