Today we continue our journey into the world of Content Management Systems (or CMS) with…
business
Google Search Console: what it is and why it is essential to use it
“Search Console tools and reports help you measure the traffic and search performance of your…
Amazon Advertising: what it is and how Ads on Amazon work
The Coronavirus pandemic marked a huge leap forward for Big Tech companies: among these, surely,…
Prestashop vs Shopify, a Comparison Between Opensource and SaaS E-Commerce
In the last blogposts we focused on the complex and articulated world of e-commerce platforms:…
PrestaShop or WooCommerce: which to choose for your e-commerce?
In the first quarter of 2021, e-commerce grew by 58% on an annual basis: traffic…
Shopify vs Squarespace – A comparison between e-commerce services
Managing a business today means having a good online presence and, in particular, knowing how…
Digital advertising and tracking, including cookies, tags, pixels and UTMs
Back at the times of the first advertising agencies, tracking down how many people had…
Real Time Marketing for Social Media
Real Time Marketing (RTM) is a well-known topic among marketers. The capability to react quickly…
How to optimize mobile apps with App Store Optimization (ASO)
Within Digital Marketing, the term “optimization” is often related to SEO, ranking and indexing of…
Native advertising: formats, numbers and rules
Giving the right content to the right user through a coherent user-experience: this is basically…