It’s the app that has revolutionized music listening since its launch in (now far) 2008,…
marketing
Weather Marketing
If you are wondering how the words “weather” and “marketing” end up in the same…
Nike, McDonald’s and Patagonia: the digital marketing of the industry giants
Digital marketing has become an increasingly important aspect in the success of any company in…
How to manage negative reviews on Social Media
“There is only one thing in the world worse than being talked about, and that…
ToV: your first steps for successful communication on social media
When we talk about communication the first impression is the one that counts. The way…
Real Time Marketing for Social Media
Real Time Marketing (RTM) is a well-known topic among marketers. The capability to react quickly…
Digital Advertising: What Is It and What are the Different Types Available
According to a 2019 report by the IAB (Interactive Adverting Bureau), the European digital advertising…
What is MarTech and why is it so important for your business?
As for any topic you are not aware of, everything always starts with the question…
Why and How Companies Need to Take Advantage of (Big) Data Science, Now.
We live in unprecedented times where, thanks to technology, any individual or organization can finally…